As an economist turned investment banker, my career evolved significantly when I transitioned into sales and trade marketing within the beverage industry, working for notable companies like Britvic and Ducoco. My tenure as Trade Marketing Manager at Britvic was particularly transformative. I identified and addressed the critical challenge of poor distribution for our coconut water brand, Puro Coco, leading a strategic pivot that dramatically expanded distribution and refocused resources, catapulting sales volume tenfold in just a year.
My journey has equipped me with a rich skill set, including exceptional analytical capabilities, strategic execution, and a keen commercial insight. I excel in trade marketing, brand management, and possess a track record of successful product launches and market penetration strategies. I'm adept at leading cross-functional teams, building strong customer partnerships, and engaging in complex negotiations with a resilient and driven approach.
In every role, I've leveraged my analytical acumen and interpersonal skills to foster growth and build productive business relationships, always with a clear focus on achieving tangible results and advancing strategic goals.
Fueled by the achievements and learning of my past, I am ready to tackle my next challenge, eager to apply my experience and passion for creating impactful results in new and exciting contexts.
| ๐ Nationality | ๐ง๐ท Brazil |
| ๐ก Residency | ๐ง๐ท Brazil |
| ๐ Location | ๐ง๐ท Brazil |
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rok.co/@trmfonseca |
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| Skilled in | sales trade marketing market insights shopper insights gtm business plan business intelligence project management |
| Fluent in | portugueseenglishspanish |
| Preferred annual pay (min) | $80,000/year |
| Preferred hourly pay (min) | $500/hour |
| Last seen | 9 months ago |
| Signed up | 9 months ago |
| Badges |
๐จโ๐ป Remote worker |
2023 - Now: Latam Sales Director @ Mediar Solutions
2017 - 2017: Sales & Marketing @ kellogg school of management
2013 - 2014: Finance MBA @ FGV-SP
2009 - 2013: Economics Bachelor Degree @ PUC-SP