Remote worker with 12+ years of experience - Last seen 1 year ago

Senior Copywriter | CRO Strategist | Sales Funnel Leak-Fixer | Moving The KPI Needle For Ambitious SaaS Startups & B2B SMEs

8-year veteran, CXL-certified sales copywriter with conversion rate optimisation experience working in-house at B2B marketing agencies, for startups like Toggl through to Fortune 500 companies like Adobe Systems.

I specialise in writing deeply-researched, conversion-focused ads, landing pages, emails, and sales funnels for startups, e-commerce companies and SMEs.

My main goal? Turn more visitors into paying customers by deeply-connecting with their unique needs and desires.

Recent achievement: Increased a client's landing page conversions by 519%.

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Sales Pitch:

2.6 seconds. That's how quickly a visitor to your site will make that vital, so final decision; to stick around or to leave, never to be seen again. All the slick design, fancy features and SEO in the world won't stop them. But one thing can.

Good copywriting.

Good copywriting hooks your readers and keeps you in their minds. Importantly, they'll want your products or services once the conversation is over. But good copy is extremely difficult to create.

Those last two sentences? That's exactly why I have a job.

Here's what some of my clients said:

"Tobias writes some kickass copy! He helped us raise our click-through-rate by more than 25 %. We went from spending over $120 per lead down to under $40 consistently. With his copy, we were able to gain 4 more high-quality clients last month." — Trevor Anderson, Head of Marketing at Stamegna

"Tobias is an absolute pleasure to work with. A bang-on response to our brief from the off made life very easy from day one. I’d have absolutely no hesitation in recommending him whatever your copywriting needs." — Matthew Norbury, Founder of Jump Marketing

"We are thrilled to work with Tobie. The first thing I noticed is that he knows how to use his writing to sell! It is incredibly important for ecommerce, and Tobie is able to do this time and time again!" — Katrina McKinnon, Owner of McKinnon Group

"Tobie was great to work with. Right from the outset and our initial call he wanted to get under the skin of the project and really understand what we were trying to achieve. Really pleased with the result of the landing page and look forward to working with Tobie again." — Greg Mosley, Creator of HypnoHelper

Working with me will...

Increase your website traffic, sales and conversions ✓

Improve your brand's image and online reputation ✓

Capture your voice to engage your target audience ✓

Benefit your site's SEO, design, usability, and more! ✓

Your project will be my priority - I usually only take 2-3 high-quality projects at a time. I always reply within 24 hours, complete projects swiftly, and go above and beyond to foster superb, long-lasting relations with all of my clients and help them achieve the results they need. After all, helping your project succeed helps me with repeat business and great testimonials.

I also help you dig deeply into your USPs, your audience's fears and motivations, and how you can distinguish yourself from the competition.

Ready to speak to your audience with your most powerful voice yet? Get in touch!

Personal Bio:

Scotland. Spain. Colombia. Berlin. Mexico. Lisbon. I'm currently in Lisbon slow travelling (very slowly – been here for 2.5 years!). Being exposed to new cultures, people, languages, and experiences keeps me fresh. If you'd like to meet for a coffee, I'll check Skyscanner!

🛂 Nationality	🇬🇧 United Kingdom
🏡 Residency	🇵🇹 Portugal
📍 Location	🇵🇹 Portugal
Remote OK	rok.co/@tobythecopywriter
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Skilled in	writing lead gen copywriting copywriter cro conversation optimization conversion optimisation sales copywriting saas b2b saas conversion copywriting wireframing miro google analytics ga hotjar typeform google sheets google forms google docs a b testing customer research qualitative research quantitative research hypothesis prioritization retention marketing lead generation retention optimization mockups design ux design sales funnels
Fluent in	englishspanishportuguesegerman
Preferred timezone	+1
Preferred annual pay (min)	$75,000/year
Preferred hourly pay (min)	$90/hour
Last seen	1 year ago
Signed up	4 years ago
Badges	👨‍💻 Remote worker 🎖 Early adopter