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@thalita_balestero

Remote worker with 10+ years of experience - Last seen ago

Creative Strategy, Client Success, and Data Insights Specialist with over 12 years of experience in the digital ecosystem. Expertise in managing large accounts, monitoring KPIs, media performance, audience analytics, and market trend analysis. Recognized for transforming complex data into strategic insights that deliver tangible results and authentically connect brands with consumers.

Led creative intelligence and diversity initiatives, aligning campaigns with market trends and brand transformation needs. Worked with prominent brands such as Lโ€™Orรฉal, Burger King, and Cielo, achieving high-impact results, such as tripling the performance of Cieloโ€™s campaigns, which was featured in an article on Exameโ€™s website.

Directly contributed to 100% retention of contracts with key clients, driving revenue growth (upsell, cross-sell) and supporting the companyโ€™s expansion into new regions and business units. Implemented innovative processes, establishing a digital data culture, introducing new types of analysis, and refining creative approaches. Strengthened cross-team integration and the effective dissemination of information to drive strategic decision-making and greater strategic impact.

With a collaborative, empathetic, and proactive profile, I balance autonomy and support to foster innovative and productive environments. As an AI enthusiast, I am always seeking to integrate innovative technologies to optimize results and increase efficiency.


Skilled in digital strategy digital intelligence data insights project management account management customer success creative strategy creative performance kpis tracking performance analysis performance tracking creative optimization performance metrics performance evaluation performance report marketing analytics consumer insights growth strategy audience engagement brand performance content performance data driven marketing campaign effectiveness market trends competitive analysis teamwork empathetic collaborative proactive results oriented customer centric 
Fluent in portugueseenglishspanish
Last seen 1 year ago
Signed up 1 year ago
Badges ๐Ÿ‘ฉโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2023 - 2025: Creative Strategist @ Vidmob

2021 - 2023: Customer Success Manager @ Vidmob

2020 - 2021: Data Insight Specialist @ CNN Brasil

2018 - 2020: Marketing Intelligence Analyst @ SBT

2017 - 2018: Web Metrics Analyst @ Band.com

2016 - 2017: Marketing Science Analyst @ R/GA

Education

2011 - 2012: MBA in Business Management @ Anhembi Morumbi University

2005 - 2008: Bachelorโ€™s Degree in Social Communication with a Focus in Radio Broadcasting @ Sรฃo Judas Tadeu University

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