Creative Strategy, Client Success, and Data Insights Specialist with over 12 years of experience in the digital ecosystem. Expertise in managing large accounts, monitoring KPIs, media performance, audience analytics, and market trend analysis. Recognized for transforming complex data into strategic insights that deliver tangible results and authentically connect brands with consumers.
Led creative intelligence and diversity initiatives, aligning campaigns with market trends and brand transformation needs. Worked with prominent brands such as LโOrรฉal, Burger King, and Cielo, achieving high-impact results, such as tripling the performance of Cieloโs campaigns, which was featured in an article on Exameโs website.
Directly contributed to 100% retention of contracts with key clients, driving revenue growth (upsell, cross-sell) and supporting the companyโs expansion into new regions and business units. Implemented innovative processes, establishing a digital data culture, introducing new types of analysis, and refining creative approaches. Strengthened cross-team integration and the effective dissemination of information to drive strategic decision-making and greater strategic impact.
With a collaborative, empathetic, and proactive profile, I balance autonomy and support to foster innovative and productive environments. As an AI enthusiast, I am always seeking to integrate innovative technologies to optimize results and increase efficiency.
| ๐ Nationality | ๐ง๐ท Brazil |
| ๐ก Residency | ๐ง๐ท Brazil |
| ๐ Location | ๐ง๐ท Brazil |
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rok.co/@thalita_balestero |
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| Skilled in | digital strategy digital intelligence data insights project management account management customer success creative strategy creative performance kpis tracking performance analysis performance tracking creative optimization performance metrics performance evaluation performance report marketing analytics consumer insights growth strategy audience engagement brand performance content performance data driven marketing campaign effectiveness market trends competitive analysis teamwork empathetic collaborative proactive results oriented customer centric |
| Fluent in | portugueseenglishspanish |
| Last seen | 1 year ago |
| Signed up | 1 year ago |
| Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2023 - 2025: Creative Strategist @ Vidmob
2021 - 2023: Customer Success Manager @ Vidmob
2020 - 2021: Data Insight Specialist @ CNN Brasil
2018 - 2020: Marketing Intelligence Analyst @ SBT
2017 - 2018: Web Metrics Analyst @ Band.com
2016 - 2017: Marketing Science Analyst @ R/GA
2011 - 2012: MBA in Business Management @ Anhembi Morumbi University
2005 - 2008: Bachelorโs Degree in Social Communication with a Focus in Radio Broadcasting @ Sรฃo Judas Tadeu University