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@saraabubaker

Remote worker with 8+ years of experience - Last seen ago

As a performance marketer, I help businesses grow their online presence and reach their target audiences through paid social media advertising. I have an MSci degree in Biochemistry from King's College London, which gives me a unique perspective on data-driven marketing and optimization. I have over five years of experience in the digital marketing field, working with various clients and industries. Previously, I was the performance marketing lead at Mojo, a sexual well-being app helping men overcome psychological erection issues. There, I managed and profitably scaled the Facebook ads campaigns, as well as reducing CPA by -39% and increasing conversions +61% YoY. Before that, I was the digital marketing manager at Patch Plants, an online plant delivery service that brings nature to urban spaces. I oversaw the online marketing strategy, including, email, and social media, and boosted CTR by +61%. I have strong skills in paid social media advertising, Facebook ads, and paid search as well as a passion for learning new tools and trends in the digital space. I am always looking for new challenges and opportunities to apply my skills and creativity to help businesses achieve their goals and grow their brands.


Skilled in google ads facebook ads meta apple search ads uacs google pinterest ads ometria looker google analytics google merchant centre google shopping microsoft ads linkedin ads sa360 appsflyer reddit ads mixpanel firebase adobe analytics snapchat tiktok ads intercom twitter grindr ads criteo dv360 agency management basic sql team management project management process dev process automation looker studio data studio funnel io supermetrics trello zapier influencer marketing office360 microsoft word microsoft office 
Fluent in english
Preferred annual pay (min) $60,000/year
Preferred hourly pay (min) $45/hour
Last seen 2 years ago
Signed up 2 years ago
Badges ๐ŸŽ– Early adopter

Employment

2022 - 2023: Performance Marketing Lead @ Mojo

2021 - 2022: Digital Marketing Manager @ Patch Plants

2018 - 2022: Account Director @ Brainlabs

Education

2014 - 2018: MSci Biochemistry @ King's College London

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