Professional Summary:
Results-driven digital marketing professional with over 5 years of experience in the industry. Specialized in Google Ads, with expertise in multiple platforms including search, display, video, and shopping. Proficient in utilizing Instagram ads to promote websites and drive targeted traffic. Experienced in leveraging AI in marketing strategies to optimize campaign performance and achieve business objectives.
As a Search Engine Marketing and Google Ads Campaign Manager, I have successfully managed and optimized campaigns, conducted extensive keyword research, and performed market analysis to identify opportunities for growth. Skilled in creating compelling ad creatives that drive engagement and conversions to get the best ROAS (Return on Ads spend).
I have a strong track record of delivering exceptional client service, with weekly interactions to discuss campaign performance, provide insights, and project future outcomes based on data analysis.
Experience:
- 5+ years of experience in Digital Marketing.
- 4+ years of experience in managing Google Ads campaigns across various platforms.
- Proficient in Instagram ads (Meta Business Suite) and website promotion.
- Knowledgeable in utilizing AI in marketing strategies.
Responsibilities:
- Managed/optimized Google Ads campaigns across search, display, video, and shopping platforms.
- Conducted thorough keyword research and market analysis to identify opportunities for campaign improvement.
- Developed compelling ad creatives to drive engagement and conversions.
- Utilized AI in marketing strategies to optimize campaign performance and achieve business objectives.
- Conducted weekly client interactions to discuss campaign performance, provide insights, and project future outcomes based on data analysis.
- Report data on a weekly and monthly basis to track performance metrics and evaluate advertising platform effectiveness.
- Optimize campaigns regularly and monitor performance daily to ensure KPIs are met and benchmark targets are achieved.
- Review advertisement content for quality, accuracy, and compliance with advertising policies and procedures.
- Analyze campaign effectiveness to determine if performance aligns with expectations and identify opportunities for improvement and increased profitability for clients.
Skills:
- Google Ads (Search, Display, Video, Shopping)
- Keyword Research
- Market Analysis
- Ad Creative Development
- Facebook/Instagram Ads
- AI in Marketing
- Client Interaction and Communication
- Google Analytics Reporting
- Consumer Behaviour Research
| ๐ Nationality | ๐ฎ๐ณ India |
| ๐ก Residency | ๐ฌ๐ง United Kingdom |
| ๐ Location | ๐ฌ๐ง United Kingdom |
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| Skilled in | google ads search engine marketing paid ads ppc advertising meta business suite google analytics |
| Fluent in | englishhindiurdutelugu basic german |
| Preferred annual pay (min) | $40,000/year |
| Preferred hourly pay (min) | $15/hour |
| Last seen | 1 year ago |
| Signed up | 2 years ago |
| Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2022 - 2022: Campaign Manager (Google Ads) @ Mediamint
2019 - 2022: Digital Media Specialist @ Google Operations Center
2018 - 2019: Senior Process Executive (Google Ads on-site project) @ Cognizant Technological Solutions
2017 - 2018: Customer Service Representative (UK/NA Retail) @ Amazon Development Center
2016 - 2017: GIS Engineer @ RMSI Private Limited
2015 - 2016: CEO & Co-Founder @ Toe-Up
2022 - 2023: MSc Digital Marketing and Analytics @ University of Liverpool