I am a seasoned digital marketing strategist and analytics consultant with over 20 years of experience in crafting data-driven solutions that empower brands to achieve measurable and sustainable growth. My unique approach blends creativity, emotional intelligence, and a deep understanding of analytics to deliver innovative strategies that resonate with audiences and drive results. Fluent in English, Spanish, and German, I bring a multicultural perspective that enriches my ability to connect with diverse audiences and clients globally.
Throughout my career, Iโve excelled in leading cross-functional teams, optimizing campaigns across digital platforms, and building strategies rooted in storytelling and data insights. As a Shorty Awards finalist and a director of experimentation at Pulso, I have a proven track record of scaling marketing efforts and leveraging technology, including AI-driven tools, to maximize efficiency and ROI.
I specialize in:
โข Content Marketing: Crafting compelling narratives that connect with target audiences and align with business goals.
โข Performance Marketing: Driving revenue through paid media campaigns, email marketing, and conversion rate optimization.
โข Team Leadership: Mentoring and managing teams to achieve excellence while fostering a collaborative environment.
โข Growth Strategy: Developing innovative, data-informed solutions tailored to achieve measurable results for both startups and established brands.
Iโm passionate about roles that allow me to bridge creativity with analytics, particularly in industries like tech, e-commerce, and social impact. I am seeking opportunities where I can contribute to impactful campaigns, enhance brand identity, and leverage my expertise to drive meaningful growth. Whether collaborating on innovative content strategies, optimizing digital channels, or mentoring a dynamic team, I thrive in environments that value curiosity, authenticity, and results-driven leadership.
2024 - 2024: Lead Insights Analyst @ SAIC
2021 - 2024: Senior Digital Strategist @ BETAH
2020 - 2024: Digital Strategist @ Brand Poets
2020 - 2021: Director of Experimentation @ Pulso
2019 - 2020: Social Media Manager @ Trafile
2018 - 2018: Experience Strategy Supervisor @ Zimmerman Advertising
2016 - 1015: Senior digital MArketing Consultant @ Romina Massa
2016 - 2018: Senior Social Media Manager @ Nobox
2010 - 2013: Bachelor of Arts @ Florida Atlantic University