I am a seasoned digital marketing strategist and analytics consultant with over 20 years of experience in crafting data-driven solutions that empower brands to achieve measurable and sustainable growth. My unique approach blends creativity, emotional intelligence, and a deep understanding of analytics to deliver innovative strategies that resonate with audiences and drive results. Fluent in English, Spanish, and German, I bring a multicultural perspective that enriches my ability to connect with diverse audiences and clients globally.
Throughout my career, Iโve excelled in leading cross-functional teams, optimizing campaigns across digital platforms, and building strategies rooted in storytelling and data insights. As a Shorty Awards finalist and a director of experimentation at Pulso, I have a proven track record of scaling marketing efforts and leveraging technology, including AI-driven tools, to maximize efficiency and ROI.
I specialize in:
โข Content Marketing: Crafting compelling narratives that connect with target audiences and align with business goals.
โข Performance Marketing: Driving revenue through paid media campaigns, email marketing, and conversion rate optimization.
โข Team Leadership: Mentoring and managing teams to achieve excellence while fostering a collaborative environment.
โข Growth Strategy: Developing innovative, data-informed solutions tailored to achieve measurable results for both startups and established brands.
Iโm passionate about roles that allow me to bridge creativity with analytics, particularly in industries like tech, e-commerce, and social impact. I am seeking opportunities where I can contribute to impactful campaigns, enhance brand identity, and leverage my expertise to drive meaningful growth. Whether collaborating on innovative content strategies, optimizing digital channels, or mentoring a dynamic team, I thrive in environments that value curiosity, authenticity, and results-driven leadership.
๐ Nationality | ๐บ๐ธ United States |
๐ก Residency | ๐บ๐ธ United States |
๐ Location | ๐บ๐ธ United States |
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rok.co/@rominamassa |
๐ Website | www.rominamassa.com |
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www.github.com/rominamassa |
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https://www.linkedin.com/in/rominamassa |
Skilled in | digital marketing data analysis content strategy performance ads conversion rates seo sem social media email marketing ai tools data insights a b tests team management multilingual skills campaign growth hubspot crm salesforce crm google ads meta ads facebook ads instagram ads linkedin ads market trends branding ideas project plans problem solving python basics github use app building public speaking trend spotting audience focus ux design strategic goals |
Fluent in | englishspanishgerman |
Preferred timezone | -5,-4,-6,-5,-7,-6 |
Preferred annual pay (min) | $100,000/year |
Preferred hourly pay (min) | $55/hour |
Last seen | 3 months ago |
Signed up | 3 months ago |
Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2024 - 2024: Lead Insights Analyst @ SAIC
2021 - 2024: Senior Digital Strategist @ BETAH
2020 - 2024: Digital Strategist @ Brand Poets
2020 - 2021: Director of Experimentation @ Pulso
2019 - 2020: Social Media Manager @ Trafile
2018 - 2018: Experience Strategy Supervisor @ Zimmerman Advertising
2016 - 1015: Senior digital MArketing Consultant @ Romina Massa
2016 - 2018: Senior Social Media Manager @ Nobox
2010 - 2013: Bachelor of Arts @ Florida Atlantic University