Seasoned digital marketing professional and VP with 15 years of experience in leadership roles across eCommerce, Digital Marketing, Analytics, and Strategy. Successful track record driving growth and exceeding ambitious targets. I bring technical savvy combined with a deep understanding of consumer psychology to each role. My leadership has directly contributed to the growth and success of Fortune 1000 companies, particularly in the retail and direct-to-consumer eCommerce sectors.
๐๐ฎ๐ฟ๐ฒ๐ฒ๐ฟ ๐ต๐ถ๐ด๐ต๐น๐ถ๐ด๐ต๐๐:
๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ๐๐ต๐ถ๐ฝ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ - Through consistent mentorship and training helped 10 individuals get promoted to management/leadership roles, fostering a culture of leadership and continuous improvement.
๐ฃ๐ผ๐ฟ๐๐ณ๐ผ๐น๐ถ๐ผ ๐๐ฟ๐ผ๐๐๐ต - Have consistently grown client portfolios up to 100%
๐ง๐ฒ๐ฎ๐บ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ - Managed multidisciplinary teams of up to 25 FTE
๐๐น๐ผ๐ฏ๐ฎ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ - Leading adidas' global performance marketing practice
๐๐น๐ถ๐ฒ๐ป๐ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐ ๐ฆ๐๐ผ๐ฟ๐ถ๐ฒ๐:
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Achieved 85% year-over-year eCommerce revenue growth for key retail client Home Depot, with improved ROAS.
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Achieved 100% year-over-year eCommerce revenue growth for key travel client Thomas Cook UK, with improved ROAS.
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Built sophisticated PPC setup across 65 countries for KLM Royal Dutch Airlines, achieving over 40% YoY revenue growth and triple-digit efficiency improvement, contributing to 250 Million EUR annual revenue, subsequently securing internal global award recognition.
| ๐ Nationality | ๐จ๐ฆ Canada |
| ๐ก Residency | ๐จ๐ฆ Canada |
| ๐ Location | ๐จ๐ฆ Canada |
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rok.co/@rolf_d |
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| Skilled in | ecommerce digital marketing performance marketing ppc seo content marketing affiliate programmatic social retail media cro analytics go to market planning data analysis competitive research project management client services brand strategy team leadership 360 campaign dev media effectiveness marketing automation |
| Fluent in | englishdutchgermanfrenchspanish |
| Preferred timezone | -5 |
| Preferred annual pay (min) | $135,000/year |
| Preferred hourly pay (min) | $100/hour |
| Last seen | 1 year ago |
| Signed up | 1 year ago |
| Badges |
๐ Early adopter |
2021 - 2024: VP Commerce/VP Product & Strategy/VP Media Effectiveness @ dentsu
2021 - 2021: Director Marketing @ Fusebill
2017 - 2020: Director Performance Marketing Global/Europe @ adidas
2010 - 2017: Group Account Manager/Strategist/Sr Consultant @ dentsu
2009 - 2010: Int. Publisher Relations Manager @ SponsorPay
2008 - 2012: DTC Marketing @ Dog's Companion
2008 - 2008: Master Degree in Marketing @ Erasmus University