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@rolf_d

Remote worker with 18+ years of experience - Last seen ago

Seasoned digital marketing professional and VP with 15 years of experience in leadership roles across eCommerce, Digital Marketing, Analytics, and Strategy. Successful track record driving growth and exceeding ambitious targets. I bring technical savvy combined with a deep understanding of consumer psychology to each role. My leadership has directly contributed to the growth and success of Fortune 1000 companies, particularly in the retail and direct-to-consumer eCommerce sectors.

๐—–๐—ฎ๐—ฟ๐—ฒ๐—ฒ๐—ฟ ๐—ต๐—ถ๐—ด๐—ต๐—น๐—ถ๐—ด๐—ต๐˜๐˜€:
๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ - Through consistent mentorship and training helped 10 individuals get promoted to management/leadership roles, fostering a culture of leadership and continuous improvement.
๐—ฃ๐—ผ๐—ฟ๐˜๐—ณ๐—ผ๐—น๐—ถ๐—ผ ๐—š๐—ฟ๐—ผ๐˜„๐˜๐—ต - Have consistently grown client portfolios up to 100%
๐—ง๐—ฒ๐—ฎ๐—บ ๐— ๐—ฎ๐—ป๐—ฎ๐—ด๐—ฒ๐—บ๐—ฒ๐—ป๐˜ - Managed multidisciplinary teams of up to 25 FTE
๐—š๐—น๐—ผ๐—ฏ๐—ฎ๐—น ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† - Leading adidas' global performance marketing practice
๐—–๐—น๐—ถ๐—ฒ๐—ป๐˜ ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐—ฆ๐˜๐—ผ๐—ฟ๐—ถ๐—ฒ๐˜€:
โœ… Achieved 85% year-over-year eCommerce revenue growth for key retail client Home Depot, with improved ROAS.
โœ… Achieved 100% year-over-year eCommerce revenue growth for key travel client Thomas Cook UK, with improved ROAS.
โœ… Built sophisticated PPC setup across 65 countries for KLM Royal Dutch Airlines, achieving over 40% YoY revenue growth and triple-digit efficiency improvement, contributing to 250 Million EUR annual revenue, subsequently securing internal global award recognition.


Skilled in ecommerce digital marketing performance marketing ppc seo content marketing affiliate programmatic social retail media cro analytics go to market planning data analysis competitive research project management client services brand strategy team leadership 360 campaign dev media effectiveness marketing automation 
Fluent in englishdutchgermanfrenchspanish
Preferred timezone -5
Preferred annual pay (min) $135,000/year
Preferred hourly pay (min) $100/hour
Last seen 1 year ago
Signed up 1 year ago
Badges ๐ŸŽ– Early adopter

Employment

2021 - 2024: VP Commerce/VP Product & Strategy/VP Media Effectiveness @ dentsu

2021 - 2021: Director Marketing @ Fusebill

2017 - 2020: Director Performance Marketing Global/Europe @ adidas

2010 - 2017: Group Account Manager/Strategist/Sr Consultant @ dentsu

2009 - 2010: Int. Publisher Relations Manager @ SponsorPay

2008 - 2012: DTC Marketing @ Dog's Companion

Education

2008 - 2008: Master Degree in Marketing @ Erasmus University

6ms