As a Data Analytics Director with more than 10 years of experience in Data Science, specializing in marketing and consumer insights. With a proven track record of delivering impactful insights for global organizations including Google, YouTube, Twitter, Meta, Fitbit and M&S. I have extensive experience analysing some of the largest data sets to exist, creating transformative insights whilst working with budgets in excess of $500m.
Expertise: Brand & Performance Marketing Effectiveness, Machine Learning, Experiment Design & Causal Testing, and Modeling.
| ๐ Nationality | ๐ฌ๐ง United Kingdom |
| ๐ก Residency | ๐ฌ๐ง United Kingdom |
| ๐ Location | ๐ฌ๐ง United Kingdom |
|
|
rok.co/@rhorne |
|
|
sdfljasfjkhsdfajsf โญ๏ธ Upgrade to Premium to contact |
| Skilled in | sql python google ads experimentation excel statistics machine learning economics finance analysis regression a b testing big query google marketing platform search ads 360 campaign manger attribution modelling performance marketing marketing financial analysis digital marketing data engineering etl data science data analysis exploratory analysis research forecasting marketing mix modelling mmm consulting financial markets finance energy commodity prices commodity markets macroeconomics econometrics regression time series analysis survey design |
| Fluent in | english |
| Last seen | 2 years ago |
| Signed up | 2 years ago |
| Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2023 - Now: Marketing Effectiveness Partner @ Google
2021 - 2023: Analytics Associate Director (Google & YouTube EMEA) @ EssenceMediacom
2019 - 2021: Senior Data Analyst @ dentsu
2018 - 2019: Econometrician & Associate Researcher @ Heriot-Watt University
2013 - 2018: Research Strategy Consultant @ ConcordeML
2015 - 2016: Msc Energy with Economics @ Heriot-Watt University
2009 - 2013: B.A. with Honours, Mathematics and Economics @ University of Stirling