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@rhorne

Remote worker with 13+ years of experience - Last seen ago

As a Data Analytics Director with more than 10 years of experience in Data Science, specializing in marketing and consumer insights. With a proven track record of delivering impactful insights for global organizations including Google, YouTube, Twitter, Meta, Fitbit and M&S. I have extensive experience analysing some of the largest data sets to exist, creating transformative insights whilst working with budgets in excess of $500m.

Expertise: Brand & Performance Marketing Effectiveness, Machine Learning, Experiment Design & Causal Testing, and Modeling.


Skilled in sql python google ads experimentation excel statistics machine learning economics finance analysis regression a b testing big query google marketing platform search ads 360 campaign manger attribution modelling performance marketing marketing financial analysis digital marketing data engineering etl data science data analysis exploratory analysis research forecasting marketing mix modelling mmm consulting financial markets finance energy commodity prices commodity markets macroeconomics econometrics regression time series analysis survey design 
Fluent in english
Last seen 2 years ago
Signed up 2 years ago
Badges ๐Ÿ‘จโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2023 - Now: Marketing Effectiveness Partner @ Google

2021 - 2023: Analytics Associate Director (Google & YouTube EMEA) @ EssenceMediacom

2019 - 2021: Senior Data Analyst @ dentsu

2018 - 2019: Econometrician & Associate Researcher @ Heriot-Watt University

2013 - 2018: Research Strategy Consultant @ ConcordeML

Education

2015 - 2016: Msc Energy with Economics @ Heriot-Watt University

2009 - 2013: B.A. with Honours, Mathematics and Economics @ University of Stirling

5ms