Entertainment executive brings more than ten years of experience in talent development and content strategy and cross-functional leadership at major media organizations. The executive director role at Sony Pictures Entertainment allowed me to lead initiatives that achieved 32% audience growth and 40% social media growth and 80% web traffic increase through strategic talent collaborations. The expert negotiates performance-based talent agreements while implementing crisis prevention protocols and coordinating production logistics across multiple U.S. cities to achieve 100% on-time execution. The professional demonstrates expertise in linking talent partnerships to network KPIs while developing digital-native formats for
Gen Z audiences and tracking social trends to guide casting and promotional decisions. The professional achieved 80% long-term partnership retention while delivering campaigns at 17.5% under budget and generating significant growth in viewership and audience engagement.
| ๐ Nationality | ๐บ๐ธ United States |
| ๐ก Residency | ๐บ๐ธ United States |
| ๐ Location | ๐บ๐ธ United States |
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rok.co/@projectswithshelly |
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| Skilled in | adobe suite microsoft 360 google workspace |
| Fluent in | englishmandarin |
| Preferred timezone | -8 |
| Preferred annual pay (min) | $100,000/year |
| Preferred hourly pay (min) | $35/hour |
| Last seen | 9 months ago |
| Signed up | 9 months ago |
| Badges |
๐ฉโ๐ป Remote worker |
2012 - 2025: Talent Development & Casting Executive @ Sony Pictures Entertainment
2004 - 2008: BA Mass Communication @ Marymount Manhattan College