I am a senior Paid Media Specialist with over 7 years experience in the industry in the areas of client services; digital media planning and activation; reporting and strategy. I have worked across a range of industries including fin tech, fashion, automotive and FMCG.
Though my area of expertise lies within Programmatic media/Paid Display, including E-commerce ads on Amazon DSP, I am adept in planning and running social media campaigns across Meta and YouTube particularly. I have worked across the marketing funnel, devising creative tactics and strategies to drive awareness through to conversion and even loyalty. In order to plan effectively this has included analysing bid strategies, creative performance and review, audience tactics and 3rd party partnerships.
Additionally, I have worked on addressing operational challenges and inefficiencies, as well as ways of growing the account through upsell and cross-sell opportunities. This has involved providing strategic consultation regarding challenges to campaign performance and industry issues such as demise of the third party cookies or privacy changes affecting tracking in mobile. I have provided innovative solutions and ways of working to grow client accounts and improve relationships. Thus, client services is a core part of my past roles.
I have worked on a plethora on platforms both activation and advertising tech, including:
DSP's & Social activation platforms: DV360 including YouTube, TTD, Adobe, Verizon, Amazon DSP, Xandr, Google Display Ads including YouTube, Meta, LinkedIn
Ad verificaton: Moat, IAS, DoubleVerify
Ad Servers: Campaign Manager
Analytics: Adobe, GA360
Mobile Measurement Platforms: Adjust, AppsFlyer
| ๐ Nationality | ๐ฌ๐ง United Kingdom |
| ๐ก Residency | ๐ฌ๐ง United Kingdom |
| ๐ Location | ๐ฌ๐ง United Kingdom |
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rok.co/@ornelle |
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| Skilled in | ad operations ad server pixel trafficking programmatic media dsp paid display paid social media strategy team management leadership project management introductory sql introductory python google display ads google analytics office365 digital media advertising marketing |
| Fluent in | englishlingalafrench and portuguese conversational |
| Preferred timezone | 0, +1 to +9 |
| Preferred annual pay (min) | $78,000/year |
| Preferred hourly pay (min) | $45/hour |
| Last seen | 1 year ago |
| Signed up | 1 year ago |
| Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2024 - Now: Freelance Paid Media Specialist @ Ornelle Limited
2022 - 2023: Freelance Programmatic Media DSP Lead @ Flywheel
2022 - 2022: Freelance Paid Media Specialist @ Assembly Global
2022 - 2022: Freelance Senior Paid Display Manager @ Mediacom
2021 - 2022: Freelance Senior Account Lead @ Syzygy
2020 - 2020: Freelance Paid Display and Social Manager @ phd
2018 - 2019: Campaign Manager @ Dentsu Aegis
2016 - 2018: Advertising Account Executive @ Mindshare
2010 - 2014: Bachelors of Science @ University of Surrey