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mkasprite21

Remote worker with 8+ years of experience - Last seen ago

Iโ€™m a Product Marketing Manager with 5+ years of experience in driving massive brand awareness, revenue growth & scaling global campaigns for the tech & CPG industries across various channels, formats, and audiences.

A customer-obsessed storyteller, I have deep empathy for users & am an expert at identifying what makes marketing content successful in order to inspire, educate & mobilize global audiences. Iโ€™m also a strategic thinker who thrives in fast-moving, hypergrowth environments educating sales teams & end-users, simplifying complex concepts & operating fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

I began my career building innovative go-to-market strategy for fast-growing startups and global brands and am now planning & executing the marketing strategy for 2,000 products across 6 industries that have reached viewers worldwide.

Other key wins include:

โ— Creating assets across paid, earned & owned channels that have driven 500% revenue growth
โ— Launching B2B email marketing campaigns that have doubled our audience
โ— Conducting A/B testing to drive conversions & impressions by 300%
โ— Building a start upโ€™s marketing systems from scratch...now theyโ€™ve secured $9M in funding
โ— Identifying $150K in cost savings & rolling out playbooks to global teams on new operating best practices

My mission is to use my marketing & content creation skills to execute ambitious & innovative campaigns that drive massive user acquisition, engagement & growth across digital channels.
Share a similar mission? Let's talk.


Skilled in marketing photoshop indesign product marketing email marketing social media marketing gtm lifecycle marketing paid advertising facebook ad manager brand marketing brand awareness customer journey audience insights a b testing social media campaigns go to market strategies google analytics seo sem content strategy 
Fluent in english
Preferred timezone +8, +9, +10
Preferred annual pay (min) $100,000/year
Preferred hourly pay (min) $48/hour
Last seen 3 months ago
Signed up 2 years ago
Badges ๐Ÿ‘จโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2018 - 2019: Product Marketing Consultant @ Kyte

2017 - Now: Product Marketing Manager @ Cobra Carbide

Education

2015 - 2017: Business Adminstration @ UC Berkeley - Haas School of Business

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