Remote worker with 18+ years of experience - Last seen 1 year ago

As a seasoned Head of Marketing, I bring extensive experience in leading global marketing, product and digital strategy initiatives spanning Food and Beverage, Automotive, Real Estate, Investment, Tech and Consulting.

I take a hands on approach and have led high-performing cross-boundary teams and forged robust relationships with senior leadership. Over the course of two decades I have honed my expertise in crafting compelling narratives and driving business revenue growth by orchestrating multi-channel campaigns and events, launching 300+ products including SaaS, B2B and B2C in various industries, building customer-centric marketing and brand strategies globally. Noteworthy achievements:

• Spearheaded a game-changing Marketing, Events, Digital, and Communications strategy, resulting in a remarkable 300% increase in leads and a five-fold rise in conversion rates. This initiative led to a 20% surge in annual revenue for the Food industry, quadrupling global revenue in 3 years

• Successfully led two rebranding endeavours alongside comprehensive 360° digital marketing
campaigns executed within record timeframes, fortifying brand image and driving market penetration

• Launched 30 brand new products, including the orchestration of 10 global tradeshows, production of 15 podcasts, and crafting of 35 thought leadership pieces, resulting in a 30% revenue increase for five business lines

• Spearheaded SaaS product development for end-to-end car inspection services, overseeing training for 300+ automotive dealerships across LATAM

• Pioneered the integration of AI and Martech tools, leveraging predictive tech to untapped audiences and opening new revenue streams globally. Results include remarkable spikes in web traffic and engagement, lead generation, and revenue growth of 20% YoY in real estate consulting.

With an entrepreneurial mindset and creative flair, I am keen to continue my progression bringing creativity, analytical thinking and a strong focus on results to any organization, expanding my experience in tech related roles where I can innovate in a new domain. Let's connect to explore collaboration and mutual success!

🛂 Nationality	🇵🇹 Portugal
🏡 Residency	🇬🇧 United Kingdom
📍 Location	🇬🇧 United Kingdom
Remote OK	rok.co/@miferrari
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Skilled in	marketing marketing analysis digital martech content marketing campaign strategy brand marketing rebranding site building events online advertising social media budget management ai integration lead generation public relations strategic communications demand growth product marketing pricing strategy go to market strategy team management saas crm seo ppc b2b b2c
Fluent in	englishspanishportugueseitalian
Preferred annual pay (min)	$110,000/year
Last seen	1 year ago
Signed up	2 years ago
Badges	👩‍💻 Remote worker 🎖 Early adopter