I help companies innovate and transition by building teams around concepts, concepts around a strategy that makes sense, and a strategy around ambitious business goals.
I founded Club Soda in 2013. I oversee the creation and execution of digital marketing strategies for our B2B and B2C partners. We focus on marketing automation, SEO/SEM, CRM, and email marketing.
Things I enjoy the most:
- Use data, insights, and influence to challenge digital conventions
- Automate repetitive processes for immediate operational impact and scalability
- Bring people together around big, exciting, new ideas
- Enable out-of-the-box thinking by trusting the creative process
- Bring back common sense and soul into a data-driven industry
In the past, I worked for B2B and B2C SMEs in the finance sector by day and managed my digital marketing agency, Club Soda, by night.
A few highlights of the past ten years:
- Created an end-to-end (from ad to sale) digital sales process, using messaging automation and CRM integration to support sales growth;
- Supported business growth from two offices to nine global offices through innovation and building capabilities across the organization;
- Designed and implemented technology transformation that resulted in a 10X increase in lead generation in the first 3 months;
- Designed and drove the interface redesign and rebranding of pre-employment screening technology by applying basic UI/UX methodology;
- Overcame my glossophobia by speaking and conducting workshops on a variety of digital marketing topics.
Before moving to Hong Kong in 2013, I managed daily operations for multiple airlines at Brussels Airport. I always thought it was pretty cool that a shy introvert learned how to deal with complex emotions and connect with people.
Over the years, I have been able to apply these interpersonal skills to network and surround myself with a network of inspirational industry experts.
I have a law degree. I never practised law. I am still opinionated.
๐ Nationality | ๐ญ๐ฐ Hong Kong |
๐ก Residency | ๐ญ๐ฐ Hong Kong |
๐ Location | ๐ญ๐ฐ Hong Kong |
Remote OK | rok.co/@michieldh |
๐ Website | club-soda.com |
https://www.linkedin.com/in/michieldenhaerynck/ | |
Skilled in | digital marketing marketing strategy brand strategy youtube strategy linkedin strategy content marketing web design web dev ui ux design project management wordpress shopify squarespace copywriting |
Fluent in | englishdutch |
Preferred timezone | +8 |
Preferred annual pay (min) | $150,000/year |
Preferred hourly pay (min) | $80/hour |
Last seen | 1 year ago |
Signed up | 1 year ago |
Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2013 - 2022: Director @ Club Soda