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matildajoejohnson4

Remote worker with 4+ years of experience - Last seen ago

I am a highly skilled and successful Marketing and Communications Specialist with over 9 years of experience in creating and executing effective campaigns, initiatives, and strategies that are both cost-effective and time-efficient.

Experienced in amplifying brand visibility and recognition while streamlining customer loyalty programs, resulting in a 40% growth in customer-oriented products and services and a 30% increase in customer retention. Implemented creative strategies to
optimize partner and customer feedback, allowing for a 500% increase in website visits and a 35% increase in customer
loyalty.

In my most recent role as the Strategic Communications and Marketing Coordinator at MSI Reproductive Choices, I led the
design, implementation, and management of digital marketing activities, focusing on building a robust digital marketing
database and managing campaign budgets. This involved spearheading influencer campaigns, paid media content strategies, and innovative communication initiatives. Furthermore, I managed the MSI Nigeria Brand digital campaigns and successfully drove center traffic and improved customer experience. Additionally, my role involved producing various communication tools and products while spearheading cross-functional marketing campaigns, resulting in a significant increase in customer satisfaction ratings.

Prior to this, as the Communications and Marketing Lead at Zillian Group, I collaborated with content and graphics teams to
craft engaging communications. I also managed paid and earned media, marketing partnerships, and owned channels,
contributing to an 80% increase in income and improved brand recognition in Canada.

My experience at Diageo Group further honed my skills in brand communications, where I planned and executed marketing
strategies, measured campaign performance against set goals, and co-planned several successful marketing campaigns,
resulting in increased revenue and operating profit.


Skilled in ahrefs buffer excel google google analytics mailchimp meta moz power bi semrush brand awareness brand equity brand consistency brand management budgeting budgetmanagement budget planning brand optimization campaign dev campaign management content management creativity crm platforms design email marketing marketing market research online marketing projectmanagement sem seo social marketing social media marketing strategic planning technical proficiency trademarketing buffer canva google docs google trends hootsuite semrush trello adaptability analytical analytics audience targeting collaboration copywriting crm excellentreading skills writing skills innovation communications persuasion public affairs public relations social media story telling marketing software ms office paid advertising web analytics 
Fluent in english
Preferred timezone 0, +1, -1, +2, -2
Preferred annual pay (min) $40,000/year
Preferred hourly pay (min) $30/hour
Last seen 1 month ago
Signed up 1 month ago
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Employment

2021 - 2025: Senior Communications and Marketing specialist @ MSI Reproductive Choices

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