I am a highly skilled and successful Marketing and Communications Specialist with over 9 years of experience in creating and executing effective campaigns, initiatives, and strategies that are both cost-effective and time-efficient.
Experienced in amplifying brand visibility and recognition while streamlining customer loyalty programs, resulting in a 40% growth in customer-oriented products and services and a 30% increase in customer retention. Implemented creative strategies to
optimize partner and customer feedback, allowing for a 500% increase in website visits and a 35% increase in customer
loyalty.
In my most recent role as the Strategic Communications and Marketing Coordinator at MSI Reproductive Choices, I led the
design, implementation, and management of digital marketing activities, focusing on building a robust digital marketing
database and managing campaign budgets. This involved spearheading influencer campaigns, paid media content strategies, and innovative communication initiatives. Furthermore, I managed the MSI Nigeria Brand digital campaigns and successfully drove center traffic and improved customer experience. Additionally, my role involved producing various communication tools and products while spearheading cross-functional marketing campaigns, resulting in a significant increase in customer satisfaction ratings.
Prior to this, as the Communications and Marketing Lead at Zillian Group, I collaborated with content and graphics teams to
craft engaging communications. I also managed paid and earned media, marketing partnerships, and owned channels,
contributing to an 80% increase in income and improved brand recognition in Canada.
My experience at Diageo Group further honed my skills in brand communications, where I planned and executed marketing
strategies, measured campaign performance against set goals, and co-planned several successful marketing campaigns,
resulting in increased revenue and operating profit.
2021 - 2025: Senior Communications and Marketing specialist @ MSI Reproductive Choices