I have extensive experience in Data Strategy, CRO Analysis, E-commerce Analytics, Web & Digital Analytics, playing a key role in driving success for clients across various industries and business sizes. My background spans marketing agencies, e-commerce, and tech companies, where I have consistently delivered impactful insights and strategic optimizations.
Skills & Expertise:
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Paid Media Campaign Analysis โ Google Ads, LinkedIn Ads, Meta Ads (Facebook & Instagram)
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User Behavior & Journey Analysis โ Google Analytics, Hotjar, Crazy Egg
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UX & Heuristics Knowledge โ Mobile-first best practices
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Data Visualization โ Looker Studio (Data Studio), Power BI
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E-commerce Platforms & Processes โ Broad knowledge across multiple platforms
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Tag Management & Tracking Plans โ Google Tag Manager (GTM) implementation
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SEO Best Practices โ SEMrush, Google Trends, Google Keyword Tool
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Data Storytelling โ Presenting insights in a compelling and actionable way
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Effective Communication, Adaptability & Empathy โ Client engagement, expectation management, problem-solving
Additional Skills:
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Experience with Agile Methodologies
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Problem-Solver, Self-Learner & Proactive
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Process Documentation & Organization Enthusiast
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Passionate about the intersection of Data & Marketing โ Leveraging data-driven insights to optimize strategies and enhance customer success
| ๐ Nationality | ๐ง๐ท Brazil |
| ๐ก Residency | ๐ง๐ท Brazil |
| ๐ Location | ๐ง๐ท Brazil |
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rok.co/@matheusfriedrich |
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| Skilled in | marketing data analytics analyst ga4 tag manager looker power bi |
| Fluent in | portugueseenglishspanish |
| Last seen | 1 year ago |
| Signed up | 2 years ago |
| Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2023 - Now: Data Analyst @ Cadastra
2022 - 2023: Data & Analytics Specialist @ CI&T
2021 - 2022: Web Analytics @ Pmweb
2020 - 2021: Marketing Digital @ Anhanguera Educacional