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@manuelfcabanillas

Remote worker with 8+ years of experience - Last seen ago

I am a Digital Marketing Strategist with a Masterโ€™s in Marketing Research & Analytics from Michigan State University and extensive experience in driving performance through strategic digital marketing initiatives. With a proven track record of leading paid media campaigns, optimizing website content, and analyzing data to drive actionable insights, I help businesses improve their online presence and achieve their marketing goals.

Currently, I oversee a variety of digital marketing efforts at The Digital Agency, managing large-scale paid media campaigns, developing strategic reports, and enhancing customer engagement. In addition, my background includes field marketing experience with Chervon Group, where I helped drive brand visibility across major retail partners like Loweโ€™s. I have also contributed to significant research projects for brands like PepsiCo and Amstel Light, providing data-driven recommendations to enhance brand performance.


Skilled in data analytics paid ads digital marketing qualitative research quantitative research ms excel spss communication organization 
Fluent in englishspanish
Preferred timezone Eastern
Preferred annual pay (min) $60,000/year
Last seen 7 months ago
Signed up 7 months ago
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Employment

2024 - Now: Digital Marketing Strategist @ The Digital Agency (TDA)

2023 - 2024: Field Marketing Representative @ Chervon Group North America

2021 - 2022: Competitive Analysis & Marketing Intern / Consultant @ bMedia Group

2018 - 2019: Digital Marketing Intern @ The Digital Agency (TDA)

Education

2022 - 2023: Master of Science in Marketing Research and Analytics @ Michigan State Univeristy

2018 - 2022: BBA in Marketing with Minor in Psychology @ University of the Sacred Heart

6ms