Professional with over 10 years of experience in marketing and product management, with expertise in the following activities:
* Brand strategies and go-to-market (GTM) initiatives
* Integrated communication campaigns (Digital, OOH, On/Off Trade, Influencer, PR)
* Project and budget management
* Leadership of cross-functional teams
* Consumer insights and market research
Key Achievements:
* Over a decade of experience in defining go-to-market (GTM) strategies, driving double-digit growth in the Brazilian market.
* Leadership of a national trade marketing ambassador team, implementing cost-efficient methodologies and increasing coverage by more than 50%.
* Management of multichannel marketing strategies to ensure consumer touchpoints.
* Development and management of marketing campaigns with over 5.8 million reach.
* Creation and execution of cultural festivals such as Jรคgermeister True Rock and Jรคgermeister Grounds.
* Global collaboration and pioneering implementation of projects in Latin America, including managing the first edition of Night Embassy in the region and launching the brand's WOM project locally.
European and Brazilian citizenship. Fluent in Portuguese, English and Spanish, with basic knowledge of Italian.
Graduated in Business Administration with a focus on Marketing from ESPM. Ongoing Marketing MBA at FAAP. Completed Negotiation courses at Harvard and Leadership training at Hyper Island.
| ๐ Nationality | ๐ง๐ท Brazil |
| ๐ก Residency | ๐ง๐ท Brazil |
| ๐ Location | ๐ง๐ท Brazil |
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rok.co/@lubenvenuto |
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| Skilled in | management excel iwsr kantar market research digital campaigns social media meta ads manager google ads trello asana microsoft planner marketing strategy leadership events production product management communication budget control project management trade marketing pr |
| Fluent in | englishportuguesespanish |
| Preferred timezone | -3 |
| Last seen | 9 months ago |
| Signed up | 1 year ago |
| Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2016 - Now: Brand Manager @ Jagermeister Brasil / Interfood
2013 - 2016: Product Manager @ Jagermeister, Disaronno, Tia Maria / Master Imports
2012 - 2012: Administrative Analyst @ Socicam
2009 - 2011: Marketing Intern @ Nestle Waters
2025 - 2026: Marketing MBA @ FAAP
2023 - 2023: Negotiation Mastery | @ Harvard Business School | Online
2023 - 2023: Sustainability Training @ Mannheim Business School | Berlin
2021 - 2021: Leading Team Course @ Hyper Island | Online
2019 - 2019: Social Media Management @ Skill Up
2013 - 2013: Film and Television Executive Production @ AIC
2012 - 2012: Event Management @ SENAC
2009 - 2011: Bachelorโs degree in Business focused on Marketing @ ESPM