Remote worker with 39+ years of experience - Last seen 10 months ago

Bilingual English & Spanish | Digital Marketing Specialist | Production & Creative Project Coordinator | Luxury Retail Professional

Dynamic and detail-oriented professional with a diverse background in digital marketing, creative production, and luxury retail.

As a Digital Marketing Specialist, I design, launch, and optimize affiliate campaigns across Meta Ads (Facebook & Instagram), Hotmart, ClickBank, and Digistore24. Skilled in copywriting, funnel development, landing page creation, A/B testing, and content production using tools like Canva, CapCut, Leonardo AI, and Kling AI, Vturb. I drive traffic, engagement, and conversions. I work closely with mentors to refine strategies, analyze data, and scale results in fast-paced digital environments.

In my role as a Production & Creative Project Coordinator, I leverage a Bachelor’s degree in Theater Arts and hands-on experience in production design, set development, and project management across TV, theatre, digital media, and commercial interiors. I specialize in transforming creative concepts into functional, visually coherent environments while managing budgets, timelines, and multidisciplinary teams.

With over a decade of expertise as a Luxury Retail Professional, I have led high-end fashion and accessories businesses, directed product development, sourced premium materials internationally, and overseen seasonal collections and retail operations. I understand the nuances of luxury market trends, brand positioning, and exceptional client service.

Recognized for organizational strength, creativity, and collaborative leadership, I bring passion and versatility to every project, delivering impactful results across digital, creative, and luxury sectors.

EXPERIENCE

DIGITAL MARKETING SPECIALIST - Affiliate Marketing
Self-employed / Remote | January 2025 – Present
Launched and optimized affiliate campaigns using Meta Ads (Facebook & Instagram), promoting offers from Hotmart, ClickBank, and Digistore24.
Applied skills in copywriting, funnel strategy, and landing page creation to drive traffic and conversions.
Created video and graphic ad content using CapCut, Leonardo AI, Kling AI, Canva and other visual tools to support engaging campaigns.
Collaborating with mentors to refine strategy, analyze campaign data, and implement performance improvements on an ongoing basis.
Developed strong foundational knowledge in digital marketing tools, A/B testing, and platform policies.
Applied design thinking and content creation skills to support engaging storytelling across digital platforms.

OWNER & MANAGING DIRECTOR
Maa Yoga Studios Inc.; North Vancouver, BC | 2020 - 2024
Transformed a yoga business during the pandemic, securing recovery strategies that resulted in a 35% revenue increase in 2024.
Hired, trained, and managed a team of 30+ staff, including studio managers, front desk personnel, and yoga instructors.
Designed client engagement strategies that improved customer retention by 30%, ensuring top-tier service for 800 clients.
Oversaw marketing strategies, social media, and website management, achieving 20%+ YoY growth.
Fostered community engagement through events, collaborations, and partnerships with local businesses and influencers.
Streamlined operations using retail management software, including Mindbody.

PROP & SET DESIGN SPECIALIST| Freelancer
InGlobo LLC, Buenos Aires, Argentina | 2004 – 2007
Collaborated with a creative team to design and build custom props and set elements for well-known TV commercials across diverse industries.
Contributed to visual storytelling by ensuring all props enhanced brand identity and on-camera presentation.

INTERIOR & PRODUCTION DESIGNER | Freelancer
Various Projects; C.A.B.A. Buenos Aires, Argentina & Montevideo, Uruguay | 1997 – 2010
Provided support for TV set design and production, enhancing visual coherence and storytelling on screen.
Developed and arranged production sets, props, and layouts for TV commercials, theater productions, and corporate projects.
Collaborated with architects, interior designers, and contractors to restore and renovate historic properties, including creating tailored interior designs for private and commercial use.
Managed projects end-to-end, including space planning, material selection, color schemes, and supervising construction through to completion.
Designed and executed interior concepts for commercial offices, ensuring alignment with brand aesthetics, functionality, and user experience.

CREATIVE DIRECTOR
Perugia Bottier S.A.; C.A.B.A., Buenos Aires, Argentina | 1987 - 1997
Designed and managed production for high-end footwear, handbags, and accessories aligned with luxury market trends.
Traveled to European trade shows to source premium materials and collections for seasonal production.
Directed seasonal runway presentations in collaboration with designers, ensuring trend alignment and brand representation.
Established and managed Perugia Express, a youth-focused line, overseeing sourcing, store management, and team operations.

OWNER AND PRESIDENT
Varano S.L.; C.A.B.A., Buenos Aires, Argentina | 1986 - 1992
Founded a leather manufacturing business supplying accessories to high-end luxury brands in Buenos Aires and New York.
Managed end-to-end production, including design, supply chain, and quality assurance for seasonal collections.
Secured major clients, including prestigious boutiques on Av. Alvear, Recoleta - including Unitzer, La Clocharde, Caramel, Z, Graciela Guelman, Eduardo Ferahian.

🛂 Nationality	🇨🇦 Canada
🏡 Residency	🇨🇦 Canada
📍 Location	🇨🇦 Canada
Remote OK	rok.co/@lolaremote
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Skilled in	digital marketing affiliate marketing meta ads facebook ads instagram ads copywriting funnel strategy landing pages capcut canva leonardo ai kling ai vturb content creation video editing social media marketing campaign optimization project coordination production design set design interior design creative direction visual storytelling luxury retail product dev team leadership client service customer retention event planning brand strategy sales strategy mindbody microsoft office office365 excel zoom google drive wrike motion graphics script breakdown bilingual english spanish
Fluent in	englishspanish
Preferred timezone	GMT -7
Last seen	10 months ago
Signed up	10 months ago
Badges	👩‍💻 Remote worker