Hi! Iโm Krista Abbott, a Las Vegas local living in the vibrant suburb of Henderson. Growing up all over the U.S. as an Air Force kid gave me a love for exploring new places and meeting new people. After attending school in Long Island, NY, I moved out west. When Iโm not deep in the world of marketing, youโll find me hiking, swimming, gardening, or planning my next travel adventure. Iโm passionate about all things creativeโwhether itโs painting, cooking up new recipes, or baking something delicious, I love finding new ways to express myself.
Professional Background
With over 15 years of experience, I established myself as a versatile digital marketing specialist who seamlessly blends creativity with data-driven insights. I take pride in crafting compelling campaigns, developing visually engaging content, and optimizing digital marketing strategies to enhance visibility and impact. I have led teams and social media initiatives, managed microsites and landing pages for corporate accounts and individual business owners, and refined website content to ensure it is both engaging and effective.
I bring an ambidextrous mindset to digital marketing, balancing creative storytelling, graphic design, content creation, and photography with analytical precision. While I thrive in designing visually compelling content and crafting engaging narratives, I also excel in data analysis, identifying patterns, and optimizing strategies for maximum impact.
Beyond my professional experience, I independently built and managed this website, where I handle all aspects of content management, design, and site optimization. My portfolio, showcasing this work, can be explored at my portfolio, providing deeper insight into my skills and expertise. I take ownership of my professional development by continuously learning and staying up to date with the latest trends in marketing and technology, ensuring that my skills remain sharp and my strategies effective in an ever-evolving digital landscape.
2023 - 2024: Digital Marketing Coordinator @ Nationwide Mortgage Bankers Inc.
2021 - 2022: Digital Marketing Analyst @ Reverse Mortgage Funding
2021 - 2021: Marketing Coordinator @ New American Funding
2017 - 2021: Player Development Marketing Specialist @ Penn National Gaming
2022 - 2022: DIGITAL MARKETING FOUNDATIONS COURSE CERTIFICATE @ Linkedin Learning
2022 - 2022: SEO FOUNDATIONS COURSE CERTIFICATE @ NATIONAL ASSOCIATION OF STATE BOARDS OF ACCOUNTANCY (NASBA)
2022 - 2022: EMAIL AND NEWSLETTER MARKETING COURSE CERTIFICATE @ NATIONAL ASSOCIATION OF STATE BOARDS OF ACCOUNTANCY (NASBA)
2022 - 2022: GOOGLE ANALYTICS 4 (GA4) ESSENTIAL TRAINING COURSE CERTIFICATE @ Linkedin Learning
2022 - 2022: GOOGLE ADS ESSENTIAL TRAINING COURSE CERTIFICATE @ Linkedin Learning
2021 - 2021: GOOGLE ANALYTICS I COURSE CERTIFICATE @ GOOGLE ANALYTICS ACADEMY
2004 - 2008: Graphic Design/ Interactive Media @ The Art Institute