Remote worker with 10+ years of experience - Last seen 1 month ago

From the time I was an intern scraping data and guessing emails for a digital marketing agency, TrueGrowth, I was very intrigued by the raw power of data. When TrueGrowth scaled, there was no other option left but to adapt with analytics. From that point on, simply the thought of the things that could be achieved with analytics amused me and made me curious to learn more.

Whilst working as the Head of Digital Marketing in a cross-border fintech, moneyHOP. A very high customer acquisition cost(CAC) from Google Ads was troubling moneyHOP. To be sustainable, the CAC had to be reduced by 80%. Wielding information gain and correlation coefficient analysis, I first identified which factors are affecting the CAC significantly. Once the ads were tweaked using hypothesis testing principles on the results from the analysis, we saw a 70% reduction in CAC within three months and we managed to capture the rest shortly after.

The diverse experience of over 6 years, of which 4 as a digital marketeer and the other 2 in intrapreneurship, has provided me the opportunity to work on technologies such as Python & AI, solve critical business problems like survival, manage million dollar budgets, and build networks around the globe. Leveraging all the previous learning and hunger to learn more, I believe that I can add great value.

🛂 Nationality	🇮🇳 India
🏡 Residency	🇨🇦 Canada
📍 Location	🇨🇦 Canada
Remote OK	rok.co/@kn1mcmasterca
LinkedIn	sdfljasfjkhsdfajsf ⭐️ Upgrade to Premium to contact
Instagram	sdfljasfjkhsdfajsf ⭐️ Upgrade to Premium to contact
Skilled in	digital marketing data science power bi tableu python r advanced excel mix panel google analytics django aws
Fluent in	englishkannadahinditelugu
Preferred annual pay (min)	$45,000/year
Preferred hourly pay (min)	$20/hour
Last seen	1 month ago
Signed up	3 years ago
Badges	👨‍💻 Remote worker 🎨 Maker 🎖 Early adopter