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@kate_chemutai

Remote worker with 15+ years of experience - Last seen ago

At Sky Garden, specialise in driving vision and roadmap for the business. Being a pioneer in this role, I worked closely with the CEO to flesh out areas within the existing products to see what we can improve and prioritize. A wealth of ideas, innovative strategies, user driven insights, interviews, testing and research went behind the great tools, features and new products we put together. We worked cross-functionally with the team to get feedback from staff, customers and merchants that improved our builds. I collaborated with the sales & marketing teams to build strategic go-to-market strategies to drive usage, sales & revenue as a whole. Tracking performance was key and we saw usage and sales grow as a result of improved tools/features/products.

At Branch, regional brand growth, strategy and operations lead with a passion for growing brands both local and global. Most recently led brand strategy (product growth and differentiation), consumer & product research, managed strategic partnerships, led the East Africa marketing team, and worked with the global head of media relations at Branch International.

Formerly media manager at Red-house Group, where I worked on growing various brands through media strategies, industry and competitor research, cross functionally developing creative strategies that answered business objectives for brands and strategic media planning and buying with set KPIs for growth in brand awareness and acquisition.

Held a senior marketing role at Frank Maina Communications prior to that where I led a team by developing media strategies and plans, optimized media buying and in depth market research for brands which set the path for my passion in growing brands to answer to consumer needs and strategic thinking to achieve business goals.

10 years of experience and a deep understanding of customer & industry research, brand differentiation, creative and brand strategies, partnerships and operations. Passionate about building highly skilled teams with the ability to diversify their skillset cross-functionally. Significant expertise developing brand strategies for both traditional and digital marketing, developing creative strategies and concepts for brand differentiation, onboarding, managing and optimizing for performance marketing affiliates and social media and content marketing.


Skilled in product management 
Fluent in english
Preferred timezone UTC+03:00
Preferred annual pay (min) $35,000/year
Preferred hourly pay (min) $20/hour
Last seen 1 month ago
Signed up 1 year ago
Badges ๐Ÿ‘ฉโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2023 - 2023: Product Manager @ Power Financial Wellness

2023 - 2024: Product Manager @ Sky Garden

2020 - 2022: Product Manager @ Sky Garden

2017 - 2019: East Africa Marketing Lead @ Branch International

2016 - 2018: Media Manager @ Red house group

2011 - 2016: Media Manager @ FMC Group

Education

2008 - 2010: International Business Administration @ United States International University

5ms