I am a marketing management specialist with more than 8 years of experience in industrial technology sectors, products and services for home and industries. My expertise is lead creation and execution of comprehensive digital marketing/Growth marketing strategies that generate value for brands and customers, optimizing ROI and business growth. I have led brands and multidisciplinary teams, agencies and budgets.
Currently, I lead the digital strategy for South America, focused on positioning, interaction, demand generation and influencing orders through digital channels. I have participated in e-commerce projects with regional reach, leading paid media, social media, web and content strategies, benchmarks, market research. Previously, I led the marketing area in Colombia for a Dutch B2B multinational where I created and executed 360 marketing plans, including trade, promotions, ATL, merchandising, and collaborative marketing with retail clients.
Skills: digital marketing, demand generation, customer experience, e-commerce, retail, data analytics, team leadership, and agency and budget management.
Looking for remote work part time
| ๐ Nationality | ๐จ๐ด Colombia |
| ๐ก Residency | ๐จ๐ด Colombia |
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rok.co/@karenhurtado |
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| Skilled in | marketing digital marketing ads social media paid media growth marketing branding content ecommerce web ux 360 strategy advisor strategy |
| Fluent in | englishspanish |
| Last seen | 1 year ago |
| Signed up | 1 year ago |
| Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2022 - Now: Sr digital marketing specialist South America @ Schneider electric
2018 - 2021: Marketing leader @ Hunter Douglas
2017 - 2018 : Account executive @ Asylum marketing (Agency)
2016 - 2017: Marketing coordinator @ Burรณ adc ( construction)
2020 - 2021: Marketing manager specialist @ Universidad del rosario