7+ years of branding&marketing experience in China, worked as a brand manager at Theory(premium brand in Fast Retailing group, sister brand with Uniqlo), worked as a senior brand manager at Biossance, a clean beauty skincare brand from USA, now working as an Associate Brand Director at Grin China(an oral healthcare brand from Auckland)
I am a strategic thinker, able to develop brand marketing strategy and tactics that bring brand to another level(successful experience in building brand from 0 to 1). P&L management skillset, hence strong business mindset.
- Full scale of knowledge and work capability in Chinese social media & e-commerce platform, incl. WeChat, Weibo, Red, Douyin, Bilibili, Dazhongdianping, Tmall(incl. mini-program, SCRM, live streaming, H5, etc.).
- Rich experiences and resources in celebrity, KOLs and media.
- Strong analytical ability and data-driven thinking to ensure maximum ROI.
- Excellent English and Mandarin both in oral and written. Outstanding multi-tasking and project management skills. Strong cross-function communication and cooperation skills. Timeline sensitive and result-orientated.
| ๐ Nationality | ๐จ๐ณ China |
| ๐ก Residency | ๐จ๐ณ China |
| ๐ Location | ๐จ๐ณ China |
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rok.co/@jingjin |
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| Skilled in | marketing influencer marketing translation digital marketing brand building |
| Fluent in | mandarinenglish |
| Preferred timezone | +3 |
| Preferred annual pay (min) | $5,000/year |
| Preferred hourly pay (min) | $35/hour |
| Last seen | 1 year ago |
| Signed up | 2 years ago |
| Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2022 - 2023: brand manager @ theory
2015 - 2017: pr&advertising @ unsw