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@jacobsonmark

Remote worker with 31+ years of experience - Last seen ago

Strategic marketing executive with over 20 years of experience scaling two-sided marketplaces and regulated digital platforms. Proven track record of driving transformational growth through integrated marketing strategies that balance marketplace dynamics, regulatory compliance, and customer experience. Expert in building high-performing remote teams and leveraging advanced analytics, AI/ML, and MarTech solutions to optimize acquisition, engagement, and retention at scale. Distinguished history of success across healthcare, technology, and marketplace sectors, consistently delivering exceptional business results in highly regulated environments.

Looking for a role leading marketing for a company investing heavily in growth, going to market through D2C channels.


Skilled in digital marketing brand marketing public relations growth marketing engagement retention lifecycle marketing marketing strategy marketplace optimization regulated marketing digital platform scaling compliant marketing ltv optimization clv optimization cac optimization martech architecture adtech architecture ai driven optimization ml driven optimization analytics attribution budget management customer journey mapping remote team dev x functional leadership strategic planning execution general management pl management 
Fluent in english
Preferred annual pay (min) $325,000/year
Last seen 1 year ago
Signed up 1 year ago
Badges ๐Ÿ‘จโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2021 - 2025: Chief Marketing Officer @ Brightside Health

2020 - 2021: VP, Pharma Growth @ Blink Health

2020 - 2020: Strategic Marketing Advisor @ Independent Consultant

2014 - 2020: Sr. Director, Growth & Lifecycle Marketing @ Groupon

2006 - 2014: Director, Microsoft Advertising @ Microsoft

2004 - 2005: Sr. Product Manager @ Amazon.com

1995 - 2004: Sr. Manager, Accenture Labs @ Accenture

Education

1991 - 1995: Bachelor of Arts, Computer Science @ Northwestern University

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