Strategic marketing executive with over 20 years of experience scaling two-sided marketplaces and regulated digital platforms. Proven track record of driving transformational growth through integrated marketing strategies that balance marketplace dynamics, regulatory compliance, and customer experience. Expert in building high-performing remote teams and leveraging advanced analytics, AI/ML, and MarTech solutions to optimize acquisition, engagement, and retention at scale. Distinguished history of success across healthcare, technology, and marketplace sectors, consistently delivering exceptional business results in highly regulated environments.
Looking for a role leading marketing for a company investing heavily in growth, going to market through D2C channels.
| ๐ Nationality | ๐บ๐ธ United States |
| ๐ก Residency | ๐บ๐ธ United States |
| ๐ Location | ๐บ๐ธ United States |
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rok.co/@jacobsonmark |
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| Skilled in | digital marketing brand marketing public relations growth marketing engagement retention lifecycle marketing marketing strategy marketplace optimization regulated marketing digital platform scaling compliant marketing ltv optimization clv optimization cac optimization martech architecture adtech architecture ai driven optimization ml driven optimization analytics attribution budget management customer journey mapping remote team dev x functional leadership strategic planning execution general management pl management |
| Fluent in | english |
| Preferred annual pay (min) | $325,000/year |
| Last seen | 1 year ago |
| Signed up | 1 year ago |
| Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2021 - 2025: Chief Marketing Officer @ Brightside Health
2020 - 2021: VP, Pharma Growth @ Blink Health
2020 - 2020: Strategic Marketing Advisor @ Independent Consultant
2014 - 2020: Sr. Director, Growth & Lifecycle Marketing @ Groupon
2006 - 2014: Director, Microsoft Advertising @ Microsoft
2004 - 2005: Sr. Product Manager @ Amazon.com
1995 - 2004: Sr. Manager, Accenture Labs @ Accenture
1991 - 1995: Bachelor of Arts, Computer Science @ Northwestern University