I am an E-commerce Manager with experience in digital growth, profitability, and scalable operations. I work directly with funnel optimization, paid media, marketplaces, CRM, and BI, focusing on data-driven decision-making and measurable financial impact.
Since 2019, I have led the e-commerce operation at Opus Indรบstria e Comรฉrcio, and since 2022, at Flor de Calia Indรบstria e Comรฉrcio, sustaining an average annual growth rate of 20%. In 2025, the applied strategy resulted in doubling the holdingโs profitability from 4% to 8%. I have working knowledge of Google Ads, Meta Ads, GA4, Looker Studio, and Clarity, as well as strong experience with marketplaces (Mercado Livre, Amazon, Shopee, and Shein) and API integrations connecting e-commerce platforms with ERP systems, logistics providers, and payment gateways.
I bring solid experience in team leadership, process design, and performance tracking across metrics such as CAC, LTV, ROAS, and conversion, along with retention and loyalty initiatives that directly increased LTV.
If it makes sense to explore further, I would welcome the opportunity to connect and discuss how we can build meaningful impact together.
2019 - Now: E-commerce Manager @ opusbrasil
2017 - 2019: Operations Supervisor | Operations, Customer Experience & Process Optimization @ arpoador.rio
2016 - 2017: Customer Experience Analyst | Hospitality @ arpoador.rio
2024 - 2025: MBA, Marketing & Digital Strategy @ Descomplica Faculdade Digital
2022 - 2023: MBA, Leadership & People Management @ Descomplica Faculdade Digital
2022 - 2023: MBA, HR โ Payroll and Labor Administration @ Descomplica Faculdade Digital
2012 - 2014: Associate Degree in Tourism Management @ CEFET/RJ