I have over 25+ years leading Sales, Marketing, and Business Development efforts for both established Industry Leaders and Startup Companies. I have represented multiple medical device lines, as well as several SaaS solutions. I thrive in a team environment and work collaboratively with all stakeholders to exceed expectations.
Leadership Roles
Sales - Lead and Coached Teams of 3 to 40+ people
Go-To-Market Analysis and Tactical Plan Creation
Direct Teams Managed - Created and Managed teams of Inside and Outside Sales Reps
Collaborate with cross-functional teams to align sales strategies with company goals.
Distribution Management - National Channels of 20+ Distributors
Distributor Sales Team Management - 120+ reps
Account Management
Possess rolodex of major health systems, pharmaceutical companies, and KOLโs.
Developed and executed sales strategies with Physicians, Pharmaceutical companies, life sciences and other healthcare organizations.
Identify and Prospect potential clients with unique selling propositions (USPโs)
Managed the entire sales cycle from prospecting and lead generation to closing deals, including negotiating contracts.
Marketing - Strategy Creation and Execution
New Product Go-to-Market strategy creation and execution
Customer Validation - Product Market Fit
KOL Management - Product Placement, Podium Presence, Studies
Product Development - Liaison between Customers and Product Dev Teams
Teaching Institutions - Branding and Messaging
Podium Presence at all major Trade Shows and meetings, Booth Presentations,
Content Creation and Messaging - Case Studies, White papers, videos, testimonials
Marketing Deployment - Social Media, Publications, Emails, Continuing Education,
Business Development
Key Account Management - Kaiser Permanente, UC Health System, Major Healthcare Clinics
Channel Management - Establishment of new distribution partnerships and management of existing channels
Partnerships - Co-Marketing Alliances, Events
Individual Accomplishments
Kaiser Permanente - Grew account from $1M to $5M
Established Products on the national standard list
Solidified Distribution Contracts for all sales in CA, OR, and HI.
Brought several new products to Market
Established products as Industry Leaders
Built Brands from scratch to become well-known solutions
Negotiated and Closed multiple $1M deals with key accounts and major healthcare organizations - Ophthalmology Programs, Optometry Schools
| ๐ Nationality | ๐บ๐ธ United States |
| ๐ก Residency | ๐บ๐ธ United States |
| ๐ Location | ๐บ๐ธ United States |
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rok.co/@gpayne43 |
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| Skilled in | sales strategy sales operations sales analytics saas sales medical device sales |
| Fluent in | english |
| Preferred timezone | UTCโ08:00 |
| Preferred annual pay (min) | $225,000/year |
| Preferred hourly pay (min) | $125/hour |
| Last seen | 1 year ago |
| Signed up | 1 year ago |
| Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2022 - 2024: Sr. Sales Director @ Topcon Healthcare
2021 - 2022: Go To Market Strategy @ Shifamed
2019 - 2020: VP of Sales @ Heavy Connect
2017 - 2019: Head of Sales @ Facilitron
2016 - 2017: Director of Thought Leader Relations @ Optovue
2008 - 2016: Director of Business Development @ Haag Streit
1999 - 2008: Head of Sales and Business Operations @ O.I.I. - CA
1996 - 1998: BS - Environment Studies @ University of Oregon