DโEDRA IS A DYNAMIC AND QUALIFIED UX RESEARCHER AND BUSINESS ANALYST who evaluates business metrics and communicates research insights in compelling, creative ways to designers, product managers, and data science colleagues. She is an expert in Market & UX Research, Metrics Analysis, Content Creation, Writing Standards Development, Copywriting, Corporate and Client Communications, Business & Technical Writing, Instructional Design (ADDIE LM), and Auditing and Strategy. Using best practices, she leads strategy and design initiatives to support the organizationโs e-Commerce, terminology, and communications platforms, including UI. She has the demonstrated ability to collaborate with designers, strategic marketers, and other internal stakeholders to create content for multi-asset campaigns. Her strong analytical ability, reading acumen, and writing and editing proficiency allow her to utilize editorial best practices to produce clear, concise, and error-free content, while strictly adhering to in-house and best-in-practice writing standards and style guidelines. She is a dedicated and driven self-starter who works well independently and as a team player.
2022 - 2023: UX Researcher / Analyst @ Pyramid Consulting (Client: Meta)
2021 - 2022: Business Analyst @ The Eliassen Group (Client: FIS Bank)
2018 - 2020: Product Communications Manager @ Juvare
2015 - 2018: Content Strategist @ UPS
2012 - 2014: Content Author/Go-To-Market Specialist @ The Bartech Group (Client: Verizon)
2004 - 2007: Masters of Social Work @ Rutgers University
1989 - 1992: Bachelors of Arts in Communication @ Rutgers University