Senior executive leading complex B2B relations/partnerships, business development & commercial strategies. Brings a unique blend of digital and physical go-to-market channels, enterprise partnerships, and cross-border operations, enabling effective omnichannel leadership across complex LATAM B2B environments.
With over 15 years in the field, Iโve seen that successful market expansion in LATAM requires more than just importing playbooks from the US or Europe. It demands a deep grasp of local business dynamics, building high-trust partnerships, and designing commercial models that actually work within the region's unique complexities.
Recent Impact: When leading Market Expansion & Partnerships at Joom Group, I identified that SMBs faced a critical cash-flow barrier: Traditional payment terms were killing sales effectiveness. I pioneered Brazil's first B2B Cross-Border BNPL program, architecting the financial model (white label BaaS) & negotiating insurance coverage, structuring the whole payment product process.
๐ Result: R$50MM in insured credit unlocked, enabling 90-day post-delivery terms and transforming cross-border commerce for online resellers.
My Approach: I design and execute commercial ecosystems. Whether it's structuring go-to-market strategies, controlling P&L, managing sales pipelines, integrating B2B CRM data to enhance conversion, or negotiating multi-year contracts with Fortune 1000 clients (Walmart, Amazon, Mercado Libre), I focus on creating sustainable competitive advantages.
Core Expertise: ๐ Business Development Strategies for LATAM e-commerce & marketplaces. ๐ค B2B partnership architecture that drives measurable growth. โ๏ธ Cross-border commercial structuring. ๐ป Digital transformation of sales processes (Data-Driven / Tech Savvy).
| ๐ Nationality | ๐ง๐ท Brazil |
| ๐ก Residency | ๐ง๐ท Brazil |
| ๐ Location | ๐ง๐ท Brazil |
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rok.co/@daniel_basso |
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| Skilled in | growth market expansion strategic partnerships sales business dev b2b go to market salesforce hubspot international sales crm team leadership sales growth latam enterprise sales commercial structuring global sales accounts management team dev stakeholders management process automation commercial optimization |
| Fluent in | spanishportugueseenglish |
| Preferred timezone | Brazil |
| Last seen | 17 hours ago |
| Signed up | 6 months ago |
| Badges |
๐จโ๐ป Remote worker |
2023 - Now: Head of Business Development & Partnerships @ Joom
2021 - 2023: Digital Sales & Channel Manager @ Samsung
2020 - 2021: Business Development Manager B2B|B2C @ Shopee
2019 - 2020: Trade Marketing Executive @ Pepsico
2017 - 2018: B2B Sales Manager | Global Accounts @ BIC
2013 - 2016: Key Account Sales Manager @ Nestle
2007 - 2012: Territory Sales Supervisor @ Coca Cola Femsa