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@cyn

Remote worker with 18+ years of experience - Last seen ago

Cynthia is a seasoned brand strategist and executive leader with a proven track record of driving business growth, securing multimillion-dollar contracts, and crafting award-winning marketing strategies. As Chief Strategy Officer at CAM Brand Strategy, she has built long-lasting client relationships, regularly working on engagements with Fortune 500 brands like PepsiCo, IBM, Loweโ€™s, and Chase. With expertise in strategic planning, brand storytelling, and consumer insights, Cynthia blends data-driven decision-making with creative problem-solving to elevate brands. A dual U.S./Spain citizen fluent in English and Spanish, she thrives in global markets, leveraging her experience from top agencies like MullenLowe and BBDO. Passionate about mentorship and leadership, Cynthia continues to shape the future of brand strategy through innovation and collaboration.


Skilled in leadership brand positioning relationship management public speaking strategic planning global campaigns market research pitch dev executive coaching storytelling comms framework market trends consumer behavior insights marketplace audit value proposition go to market planning 
Fluent in englishspainsh
Preferred timezone -5, +1
Last seen 9 months ago
Signed up 9 months ago
Badges ๐Ÿ‘ฉโ€๐Ÿ’ป Remote worker

Employment

2021 - Present: Chief Strategy Officer @ CAM Brand Strategy

2008 - 2021: Senior Vice President, Brand Strategy Director @ MullenLowe

Education

2019 - 2020: Executive MBA @ IE Business School

- Now: Bachelor of Art in Advertising @ Michigan State University

8ms