Remote worker with 21+ years of experience - Last seen 2 years ago

Crystal has deep expertise in data-driven marketing strategies, empowering brands with inspiring consumer insights and sharpening digital / social strategies for U.S. / EU / APAC markets and digital ecosystems. She has worked with a range of Fortune 500 brands across Luxury, Beauty, Personal Care, Beverages, Hospitality and Healthcare industries.

Client portfolio: Coach, P&G (Olay, SK-II, Pantene, Tide, Pampers, Oral-B), LVMH (Bulgari, Chaumet, Givenchy Beauty, Benefit Cosmetics), AB InBev (Budweiser), Estée Lauder Company, Ralph Lauren, Swarovski, Hugo Boss, Valentino, Forevermark, Lane Crawford, The Peninsula Hotels, Accor Hotels Group, Bacardi Limited, The Home Depot, Macy's, Mars, CVS, Wells Fargo, Visa, AstraZeneca

Consulting / activation projects includes brand strategies, social media, e-commerce / omnichannel strategy, search optimization, content marketing, mobile and CRM.

Prior to becoming a strategist, Crystal led the Marketing and Human Resources efforts at a IT consulting startup (which was later acquired by Hitachi Consulting), where she was hired as No.7 employee and played an instrumental role in scaling the business from a seven-person team to a 500-employees operation in three years and transition through multiple M&As. She partnered with C-level executives in shaping global market strategies and building structures and process to drive rapid growth.

Specialties: Digital Strategy; Marketing Strategy; Market Research; Business Analysis; Social Analytics; Cross-functional Project Management; 360 Marketing Strategy; Branding; CRM

Tools/Skills:
Data Analysis: Advanced Excel; SQL; Python; Experienced in working with DMP
Data Partnership / Innovation: Active in her network of established / emerging data technology and solutions providers
Digital / Social Analytics: Brandwatch / Crimson Hexagon, Affinio, Shareablee, Innervate, Google Analytics, Pathmatics, Moat; Salesforce, Marketo
Syndicated databases: MRI/Simmons, GlobalWebIndex,Nielsen AdIntel, comScore
Survey: Pollfish, Qualtrics, Forsta

Personality highlights: entrepreneurial, analytical, creative problem solver; Passionate in human truths, technologies, startups, and arts.

🛂 Nationality	🇨🇳 China
🏡 Residency	🇺🇸 United States
📍 Location	🇺🇸 United States
Remote OK	rok.co/@crystallin
LinkedIn	sdfljasfjkhsdfajsf ⭐️ Upgrade to Premium to contact
Skilled in	digital strategy marketing strategy market research consumer research business analysis digital analytics social analytics project management 360 marketing strategy brandingbrandwatch crimson hexagon affinio shareablee unmetrics google analytics pathmatics moat salesforce marketomri simmons nielsen adintel comscore globalwebindex pollfish qualtrics forsta
Fluent in	englishmandarincantonesechinese
Preferred hourly pay (min)	$150/hour
Last seen	2 years ago
Signed up	2 years ago
Badges	🎖 Early adopter