Seasoned creative strategist with over 15 years of experience driving brand transformations through visionary product strategy. Adept at building and empowering high-performing teams that consistently exceed objectives. Known for leveraging OKR processes to deliver innovative solutions and drive exponential growth. Expert in hyper-focusing on customer experience across channels, categories, and campaigns, aligning strategies with evolving consumer markets. Proven track record of mentoring and promoting talent, resulting in a cohesive and dynamic workforce.
Dedicated to making a difference through a combination of sustainability, sales, relationshipโbuilding, and team engagement to connect people, processes, and products. Cumulatively, my strategies have contributed to generating over $163 million in attributable revenue throughout my career.
| ๐ Nationality | ๐บ๐ธ United States |
| ๐ก Residency | ๐บ๐ธ United States |
| ๐ Location | ๐บ๐ธ United States |
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rok.co/@catrina_reingold |
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| Skilled in | team building leadership trend research analysis brand building business strategy omni channel customer focused storytelling data savvy analysis of competition customer behavior industry trends color print direction brand launching brand reinvention design systems project management innovation improvement brand concepts fostering design culture nurturing strong teams team dev leadership adobe creative suite ms office suite canva slack |
| Fluent in | english |
| Preferred annual pay (min) | $250,000/year |
| Preferred hourly pay (min) | $200/hour |
| Last seen | 2 years ago |
| Signed up | 2 years ago |
| Badges |
๐ฉโ๐ป Remote worker ๐ Early adopter |
2019 - present : Creative Director, Brand Strategist @ CDR CREATIVE
2019 - 2019: VP of Design & Creative Director, Private Label @ Xcel brands
2015 - 2018: VP of Design & Creative Director, C. Wonder @ Xcel Brands
2013 - 2015: Director of Design, Isaac Mizrahi @ Xcel Brands
2019 - 2021: M.S @ Glasgow Caledonian New York College
2002 - 2006: BFA @ Syracuse University, College of Visual & Performing Arts