I'm from Recife, and I have a degree in Advertising and Propaganda from UFPE and a postgraduate degree in Digital Marketing and Social Media. I started my career as an advertising copywriter at Grupo Ser Educacional. There, I wrote texts for print, spots for radio and VTs, social networks, etc.
I also worked as a Digital Monitoring Analyst, adding intelligence through Social Listening to produce qualitative and quantitative reports. Used as tools Social Studio, mLabs, Postgrain. In this position, I had the opportunity to serve the public through social networks and exercise my skills in crisis management and direct communication with the user.
In 2020, I decided to take a sabbatical and focus on my studies. I did an exchange program in Sydney and, when I returned, I went to Sรฃo Paulo to study Digital Marketing and Data Analytics at Digital House. Due to the pandemic, classes moved to distance learning and I was able to return to Recife, where I completed the courses.
When I returned to Recife, I started working as a copywriter specializing in Trade Marketing at Agรชncia Onzex, where I was able to serve the Heineken Group as client. It was during this time that I wanted to specialize in UX Writing, and I started a course at the Aldeia school.
Shortly after, I had the opportunity to train my skills as a UX Writer at O2, an agency in Campinas/SP. There, in addition to writing and structuring layouts for LPs and emails, I was also able to work as a content writer, writing pieces for email marketing, inbound marketing and social networks.
But the company that gave me the title of UX Writer and Information Architect was Action Labs. As a UX Writer, I produce informative and advertising content for hotsites, landing pages, email marketing, blogs and social networks. I define the points of contact with the client/user and prepare relational and engagement messages. As an information architect, I develop the content structure of portal websites and define relationship rules for the conversion funnel and conversational interaction scripts.
| ๐ Nationality | ๐ง๐ท Brazil |
| ๐ก Residency | ๐ง๐ท Brazil |
| ๐ Location | ๐ง๐ท Brazil |
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rok.co/@carlosheitorcosta |
| ๐ Website | sdfljasfjkhsdfajsf โญ๏ธ Upgrade to Premium to contact |
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sdfljasfjkhsdfajsf โญ๏ธ Upgrade to Premium to contact |
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sdfljasfjkhsdfajsf โญ๏ธ Upgrade to Premium to contact |
| Skilled in | writing copywriting proofreading content writing social media planning content strategy e mail marketing seo on page advertising wordpress semrush google ads |
| Fluent in | englishportuguese |
| Preferred timezone | +2 |
| Preferred annual pay (min) | $12,000/year |
| Last seen | 2 years ago |
| Signed up | 2 years ago |
| Badges |
๐จโ๐ป Remote worker ๐ Early adopter |
2022 - 2022: Tech Writer @ Spring Global
2022 - 2022: UX Writer @ Action Labs
2021 - 2022: Advertising Writer @ O2
2017 - 2019: Digital Marketing @ UNINASSAU
2009 - 2013: Advertising @ Federal University of Pernambuco