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@carlosheitorcosta

Remote worker with 5+ years of experience - Last seen ago

I'm from Recife, and I have a degree in Advertising and Propaganda from UFPE and a postgraduate degree in Digital Marketing and Social Media. I started my career as an advertising copywriter at Grupo Ser Educacional. There, I wrote texts for print, spots for radio and VTs, social networks, etc.

I also worked as a Digital Monitoring Analyst, adding intelligence through Social Listening to produce qualitative and quantitative reports. Used as tools Social Studio, mLabs, Postgrain. In this position, I had the opportunity to serve the public through social networks and exercise my skills in crisis management and direct communication with the user.

In 2020, I decided to take a sabbatical and focus on my studies. I did an exchange program in Sydney and, when I returned, I went to Sรฃo Paulo to study Digital Marketing and Data Analytics at Digital House. Due to the pandemic, classes moved to distance learning and I was able to return to Recife, where I completed the courses.

When I returned to Recife, I started working as a copywriter specializing in Trade Marketing at Agรชncia Onzex, where I was able to serve the Heineken Group as client. It was during this time that I wanted to specialize in UX Writing, and I started a course at the Aldeia school.

Shortly after, I had the opportunity to train my skills as a UX Writer at O2, an agency in Campinas/SP. There, in addition to writing and structuring layouts for LPs and emails, I was also able to work as a content writer, writing pieces for email marketing, inbound marketing and social networks.

But the company that gave me the title of UX Writer and Information Architect was Action Labs. As a UX Writer, I produce informative and advertising content for hotsites, landing pages, email marketing, blogs and social networks. I define the points of contact with the client/user and prepare relational and engagement messages. As an information architect, I develop the content structure of portal websites and define relationship rules for the conversion funnel and conversational interaction scripts.


Skilled in writing copywriting proofreading content writing social media planning content strategy e mail marketing seo on page advertising wordpress semrush google ads 
Fluent in englishportuguese
Preferred timezone +2
Preferred annual pay (min) $12,000/year
Last seen 2 years ago
Signed up 2 years ago
Badges ๐Ÿ‘จโ€๐Ÿ’ป Remote worker

๐ŸŽ– Early adopter

Employment

2022 - 2022: Tech Writer @ Spring Global

2022 - 2022: UX Writer @ Action Labs

2021 - 2022: Advertising Writer @ O2

Education

2017 - 2019: Digital Marketing @ UNINASSAU

2009 - 2013: Advertising @ Federal University of Pernambuco

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