Parsley Health is hiring a Remote Director CRM & Lifecycle Marketing
\nAbout us:\n\nParsley Health is a digital health company with a mission to transform the health of everyone, everywhere with the world's best possible medicine. Today, Parsley Health is the nation's largest health care company helping people suffering from chronic conditions find relief with holistic medicine. Our work is inspired by our membersโ journeys and our actions are focused on impact and results.\n\nThe opportunity:\n\nWe are hiring a new addition to our Marketing Team โ a Director, CRM & Lifecycle Marketing. The Director will be a critical part of our business: working with the team to convert leads from paid and organic channels and driving the most LTV from these customers. In part, that includes managing our supplements eCommerce business. It will be critical that you are obsessed with customer journeys based on the lead entry point, value of the lead, etc. You also understand that rapid testing is critical so are agile and iterative in your execution. \n\nThe person in this role will develop, plan and execute a retention strategy. It is important that this person enjoys managing a team along with rolling up their sleeves to manage and optimize the workstreams.\n\nWhat youโll do:\n\n\nDevelop and own the work to support the retention KPIs - including building out a new retention and reactivation strategy. \n\nResponsible for increasing the conversion rate of our leads through personalization. This includes an acquisition goal tied to lead conversion by channel. \n\nManage and grow Parsleyโs supplements business and revenue stream by increasing basket size and order frequency from new and current members as well as improve margins \n\nCreate and implement an updated strategy on how to leverage the Sales team within the Lifecycle marketing funnel. \n\nDefine audience segments for marketing campaigns and utilize segmentation tools to develop audiences in partnership with other key stakeholders.\n\nAnalyze cohort behavior at each stage of the lifecycle and provide insights in partnership with the Data team to improve our reporting framework.\n\nManage, mentor and develop a team of 2 with an opportunity to grow the team based on results.\n\n\n\n\nWhat youโll need:\n\n\nAt least 7 years of email marketing experience, including campaign strategy/development, messaging, customer segmentation, lifecycle optimization, deliverability, and AB/multivariate testing\n\nIn depth experience working with a modern customer engagement platform like Iterable or Braze\n\n3+ years experience in managing marketing teams and driving business outcomes from the team members \n\nTechnical familiarity with HTML and ESPs\n\nPrevious experience in eCommerce \n\nPrevious experience partnering with sales organizations \n\nExperience and comfortability in analyzing and manipulating data in Excel, Looker and Amplitude to draw meaningful insights that inform current and future strategy\n\nStrong combination of being data-informed and creative, while knowing how to effectively balance the two to achieve results\n\nAbility to balance short-term gains with long-term impact. Ability to foresee the long-term impact of those short-term gains and properly utilize that knowledge to figure out the appropriate next steps\n\nAbility to manage multiple priorities in a fast-paced environment\n\n\n\n\nBenefits:\n\n\nCompetitive compensation package\n\nMeaningful equity stake\n\nComplimentary Parsley Health Complete Care membership\n\nMedical, Dental, and Vision insurance\n\n401K + Employer Matching\n\nParsley Health Store: discount on applicable products\n\nFlexible work environment\n\nGenerous 4+ weeks of paid time off\n\n* Home office equipment stipend\n\nAnnual professional development stipend\n\n\n\n\nAt Parsley Health we believe in celebrating everything that makes us human and are proud to be an equal opportunity workplace. We embrace diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We believe that the more inclusive we are, the better we can serve our members. \nโโWe also recognize that some people - particularly underrepresented groups, such as women and BIPOC - arenโt comfortable applying for a role unless they meet 100% of the listed qualifications. If youโre on the fence or unsure if your experience perfectly matches our job posting, we still encourage you to apply! We have a section of our application where you can explain why youโd be a good fit for this position even if you donโt meet every qualification listed.\nImportant note:\n\nIn light of recent increase in hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @parsleyhealth.com email address to guide you through our interview process. We look forward to connecting!\n\n#LI-Remote \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Analyst, Engineer, Accounting, SaaS, C, Design, Executive, Junior, Digital Nomad, Microsoft, Sales, Python, Cloud, API, Finance, Senior, Travel, Full Stack, Legal, Docker, Testing, Golang, Amazon, Payroll, Education, Excel, Jira, Salesforce, Marketing, HTML, Medical and Ecommerce jobs that are similar:\n\n
$70,000 — $120,000/year\n
\n\n#Benefits\n
๐ฐ 401(k)\n\n๐ Distributed team\n\nโฐ Async\n\n๐ค Vision insurance\n\n๐ฆท Dental insurance\n\n๐ Medical insurance\n\n๐ Unlimited vacation\n\n๐ Paid time off\n\n๐ 4 day workweek\n\n๐ฐ 401k matching\n\n๐ Company retreats\n\n๐ฌ Coworking budget\n\n๐ Learning budget\n\n๐ช Free gym membership\n\n๐ง Mental wellness budget\n\n๐ฅ Home office budget\n\n๐ฅง Pay in crypto\n\n๐ฅธ Pseudonymous\n\n๐ฐ Profit sharing\n\n๐ฐ Equity compensation\n\nโฌ๏ธ No whiteboard interview\n\n๐ No monitoring system\n\n๐ซ No politics at work\n\n๐
We hire old (and young)\n\n
\n\n#Location\nNew York City, New York, United States
Apply for this job
๐ Please reference you found the job on Remote OK, this helps us get more companies to post here, thanks!
When applying for jobs, you should NEVER have to pay to apply. You should also NEVER have to pay to buy equipment which they then pay you back for later. Also never pay for trainings you have to do. Those are scams! NEVER PAY FOR ANYTHING! Posts that link to pages with "how to work online" are also scams. Don't use them or pay for them. Also always verify you're actually talking to the company in the job post and not an imposter. A good idea is to check the domain name for the site/email and see if it's the actual company's main domain name. Scams in remote work are rampant, be careful! Read more to avoid scams. When clicking on the button to apply above, you will leave Remote OK and go to the job application page for that company outside this site. Remote OK accepts no liability or responsibility as a consequence of any reliance upon information on there (external sites) or here.
|