Job Summary
The Seagramโs team manages a brand portfolio across the flavored malt beverage segment. The portfolio is anchored by its growing flagship, Seagramโs Escapes, Seagramโs Escapes Spiked, and is also prepping for new brand launches in 2022 and 2023. The Seagramโs Brand is fueled by growing its existing portfolio while creating new brands to connect with new consumers and occasions.
The Seagramโs Associate Brand Manager (ABM) will support the Brand Manager with the development and execution of national & local marketing campaigns along with sales strategies and tactics designed to grow brand health and awareness, market share, volume and profitability across markets. In order to support this work, the ABM will use internal and external data to support the development of fact-based selling stories, exciting promotional campaigns and thematic programming. The ABM will work to ensure all activities align with brand standards and legal guidelines. The ABM will also manage day-to-day activities and communications with support teams such as sales, sales operations, trade marketing, social media and public relations, brewery operations and outside agencies.
STATUS: Full Time
JOB TYPE: Exempt
LOCATION: Remote
DEPARTMENT: Marketing
BRANDS: Seagram's
Essential Functions & Responsibilities
- Support 360 activity planning through the development, implementation, and evaluation of programming in collaboration with other functions
- Oversee the development of localized brand activations in collaboration with sales regions / districts / chain account managers
- Liaison and brief Trade Marketing, PR, Social Media and Innovation teams regarding relevant brand projects
- Work closely with Trade Marketing, PR, Social Media and Innovation teams on the development, implementation, and evaluation of activation plans
- Support the execution of multi-media strategies and programs, while managing external agencies
- Continuously innovate and optimize brand activations ensuring effectiveness and efficiency improvements
- Contribute to the development of annual brand plans and lead relevant parts of it
- Develop activation, creative and media briefs for external agencies
- Contribute to quarterly brand business reviews
- Lead the development of Brand Key Message decks for new products, programs, and activations
- Represent the brand with select external and internal stakeholders
- Support and contribute timely updates to the Seagramโs budget
- Actively exhibit a commitment to support a diverse and inclusive work environment
Education, Skills & Experience
- Bachelorโs Degree in Marketing or related field required
- 6+ years of experience in marketing, preferably within beer or consumer packaged goods industry
- 3+ years of experience in budget and project management
- 2+ years of people management experience
- Previous brand management experience preferred
- Demonstrated application of research/insights and data to make strategic recommendations
- Experience with development and commercialization of CPG products
- Strong presentation skills as well as advanced knowledge of MS Excel, Word, and PowerPoint
DESIRED ATTRIBUTES
- Entrepreneurial spirit and energy
- Natural curiosity and desire to dream big
- Creative & independent thinker
- Strong analytical skills
- Excellent collaborator & communicator
- Team player
- Organized
- Self-motivated
- Driven for success
- Love for our Triple Bottom Line philosophy
PERKS
- Generous Benefits with options to fit your life
- Blue4U Discounts
- Retirement Options with employer contributions
- 10 paid holidays per year
- Flexible scheduling
- Technology Reimbursements
- Generous Paid Time Off
- Culture of pride and community involvement
- And of course, beer!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin. We are an equal opportunity employer.
Salary and compensation
No salary data published by company so we estimated salary based on similar jobs related to Medical, Non Tech, Shopify, Travel, Adult, Education, SEO, Senior, Consulting, Marketing, Accounting, Admin, Microsoft, Telecommuting, Finance, Excel, Legal, Salesforce, Sales, Design, Digital Nomad and Math jobs that are similar:
$70,000 — $110,000/year
Benefits
๐ฐ 401(k)
๐ Distributed team
โฐ Async
๐ค Vision insurance
๐ฆท Dental insurance
๐ Medical insurance
๐ Unlimited vacation
๐ Paid time off
๐ 4 day workweek
๐ฐ 401k matching
๐ Company retreats
๐ฌ Coworking budget
๐ Learning budget
๐ช Free gym membership
๐ง Mental wellness budget
๐ฅ Home office budget
๐ฅง Pay in crypto
๐ฅธ Pseudonymous
๐ฐ Profit sharing
๐ฐ Equity compensation
โฌ๏ธ No whiteboard interview
๐ No monitoring system
๐ซ No politics at work
๐
We hire old (and young)
Location
Orlando, United States