The People Brand is hiring a
Remote Head of Marketing
\nOur client is looking for a Head of Marketing with strong growth marketing expertise to drive strategy and lead a cross-functional team of expertise for Cosmetics products.\n\n\nThis individual is responsible for sales forecasting, creating marketing strategies, partnering with leadership to grow the business and leading a team of experts to efficiently optimize across channels including Paid Search, Affiliates, Influencers, Paid Social, Email, SMS, Amazon and the Website. \n\n\nResponsibilities:\n\n\nDefine monthly sales goals, leading the team to optimize to reach goals:\n· Own monthly forecasting, budgets and actualization across channels\n· Drive optimizations with team, keeping CEO informed\n· Create CAC goals for new customer acquisition\nOwn marketing calendar, leading team on content strategy to grow new and existing customer sales:\n· Includes promotional strategy, awareness campaigns, seasonal campaigns, technical fixes, brand refreshes\n· Prioritize and supervise launching initiatives\n· Closely partner with creative team to develop and recommend messaging strategy, leveraging marketing channel and customer led lens\nCreate full funnel strategies to grow awareness, engagement, new customer sales and repeat purchases:\n· Ensure leadership and channel alignment and accountability for annual strategies\n· Leverage customer data to develop CAC goals\n· Develop GTM strategies to launch new products\n· Partner with Social Media team to expand and refine influencer & ambassador partnerships\n· Create playbooks for international expansion\n· Partner with team on test roadmap (new channels, targeting, creative, landing pages)\nManage and mentor team and agency partners:\n· Drive accountability for marketing strategies across SEO, Website, Paid Search, Affiliates, Influencers, Email & SMS\n· Evaluate and recommend additional hires and internal resources as needed\n· Set up annual reviews and career conversations\n· Help teams solve roadblocks as needed\n\n\n \n\n\nShare monthly key learnings and performance to goals:\n· Pull, organize and analyze KPIs across various reports (Shopify, GA, Meta, Klaviyo)\n· Present performance to forecast, key drivers, wins and opportunities ongoing\nCreate new processes as needed, ensuring best practices in place. Includes:\n· Playbooks and process for international expansion\n· Creative best practices\n· Shared drive organization\n· Tracking and data management\nPartner with CEO to develop long term goals, such as:\n· Market expansion, international growth, new product launches\n· Develop strong understanding of customers, using existing data to inform future goals to drive LTV\n· Monitor competitive landscape & future opportunities that fit with the brand and audience\n· Ensure brand consistency across channels\nWho we are looking for:\n· 15+ years in leading a team in growth or performance marketing role\n· Strong leadership skills; ability to prioritize business opportunities across the team\n· Hands on experience and team management experience for Website, SEO, social media, Paid Media, Email & SMS to grow sales for small businesses\n· Beauty and startup experience a plus\n· Deep industry knowledge of all marketing channels, digital marketing industry (creative resources, technical and tracking setup, beauty industry\n· Proven track record of successfully growing sales for small businesses (ideally for a beauty brand)\n· Ability to uplevel & communicate strategies and execute campaigns at the tactical level\n· Comfortable pulling and leveraging data to grow businesses (gross, net, ROAS, LTV, CAC)\n \n \n\n\n\n\n\n$175,000 - $200,000 a year\n \n\n#Salary and compensation\n
No salary data published by company so we estimated salary based on similar jobs related to Amazon, Marketing and Sales jobs that are similar:\n\n
$55,000 — $70,000/year\n
\n\n#Benefits\n
💰 401(k)\n\n🌎 Distributed team\n\n⏰ Async\n\n🤓 Vision insurance\n\n🦷 Dental insurance\n\n🚑 Medical insurance\n\n🏖 Unlimited vacation\n\n🏖 Paid time off\n\n📆 4 day workweek\n\n💰 401k matching\n\n🏔 Company retreats\n\n🏬 Coworking budget\n\n📚 Learning budget\n\n💪 Free gym membership\n\n🧘 Mental wellness budget\n\n🖥 Home office budget\n\n🥧 Pay in crypto\n\n🥸 Pseudonymous\n\n💰 Profit sharing\n\n💰 Equity compensation\n\n⬜️ No whiteboard interview\n\n👀 No monitoring system\n\n🚫 No politics at work\n\n🎅 We hire old (and young)\n\n
\n\n#Location\nUnited States
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